3 tips for using social media to create a buzz

Evan Burrell using social media to create a buzz

By Evan Burrell, Rotary Club of Turramurra, New South Wales, Australia

I’m sure your club puts a lot of effort into planning events like fundraising dinners, charity golf days, car shows, and changeovers ceremonies. You probably focus right down to the smallest detail. So why not put that much effort into promoting your event on social media? Continue reading

Attending the RI Convention (virtually)

Rotary members watch the debut of Rotary’s VR film, “One Small Act” at the Atlanta Convention.

By Bill Pollard, Rotary Club of Churchland, Portsmouth, Virginia, USA, and past governor of District 7600

It would be wonderful if every Rotarian could experience at least one Rotary International Convention. It is a great venue to hear from our leaders, listen to keynote speakers, learn useful information at breakout sessions, and visit with Rotary Fellowships and Action Groups in the House of Friendship. Of course, the best part of attending a convention is the opportunity to enjoy fellowship with Rotarians from all over the world. Continue reading

Boost membership with an e-newsletter

By Melissa Ward, Rotary Club of Twin Bridges, Southern Saratoga, New York, USA, a past district governor, and chair of the Rotarians on Social Networks Fellowship

We live in a world where email can quickly get out of control. Yet, for all its faults, it’s one of the best online methods of reaching your audience and getting them to take action. When a person signs up for your newsletter, odds are they are interested in your organization and what it has to offer.  Continue reading

7 steps to increasing your club’s Facebook presence

Facebook cover photo

Use a cover photo that really speaks to your club’s mission.

170214_wardBy Melissa Ward, Rotary Club of Twin Bridges, Southern Saratoga, New York, USA and chair of the Rotarians on Social Networks Fellowship

A Facebook page gives your club a voice on Facebook. With so much other “noise” on social media, there are several things you can do to raise your club’s page above the distractions.  Continue reading

New Year’s resolution: Stand up and be an ambassador for Rotary

150209_burrellBy Evan Burrell, Rotary Club of Turramurra, New South Wales, Australia

It’s a new year, and here’s something you can resolve to do for your club and for Rotary in 2017.

Think about the last time someone gave you a “word-of-mouth referral” that influenced your decision to do something. Maybe a friend shared a new favorite restaurant over Facebook, or your neighbour recommended a plumber. Or maybe it was that friendly suggestion to come along to a Rotary club meeting that got you involved in Rotary in the first place. Regardless, you probably acted on the referral, in part, because it came from someone you trust! Continue reading

How to promote your club by not talking about your club

Volunteers from Capitol Hill Group Ministry assist the homeless.

Volunteers from Capitol Hill Group Ministry assist the homeless. Photo courtesy Capitol Hill Group Ministry

By Quentin Wodon, Rotary Club of Capitol Hill, Washington, D.C., USA

Sometimes the best way to gain a little attention for your club is to not talk about your club, but about other worthy groups and volunteers you are working with.

Rotary members are becoming more aware of the need to tell their Rotary story. But here’s the catch. It may be better to use local blogs or magazines in your community rather than your club or district’s own channels. This is because typically, these external sources will have a much larger readership. Continue reading

How to get more bang out of your bulletin

150209_burrellBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

Every single time you publish your online club bulletin or newsletter and email it to your subscribers, you should be asking yourself, “Have I made it informative AND engaging?”

Basically, your club bulletin could be the best piece of writing ever, but if no one reads it, what is the point? And if they do happen to read it but get absolutely no value out of it, what have you accomplished? Continue reading

How to handle a social media crisis

150209_burrellBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

There seems to be a social media crisis or PR nightmare almost every other week nowadays, and even your Rotary club isn’t immune to a potential crisis that can blow out of all proportion.

Crisis planning is essential and an effective crisis plan is based first and foremost on truth, transparency, and sincerity. Every Rotary club should have a strategy for how it will deal with a public relations disaster, either online or offline. If your club does not have a plan in place, I recommend your club devise one as a matter of urgency. Continue reading

Want members? Then get social!

160609_getsocialBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

Did you know more than a billion people use social media every day?

Social media is readily accessible, instantaneous, cost effective and user friendly. It offers your Rotary club a fantastic opportunity to communicate more effectively with members and supporters and can energise the way you promote your club and find new members.

Here are just a few examples of ways your club can use social media: Continue reading

The Jam on Instagram: Why your club should use it

160513_burrell_instagramBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

The most engaging posts on social media are the ones that include images. That isn’t a statement, it’s a fact!

Out of all of the social media networks, I have to say Instagram is my favorite. Why? Because photos equal fun!

Although Facebook is currently the most popular social network, other platforms have Continue reading