How to handle a social media crisis

150209_burrellBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

There seems to be a social media crisis or PR nightmare almost every other week nowadays, and even your Rotary club isn’t immune to a potential crisis that can blow out of all proportion.

Crisis planning is essential and an effective crisis plan is based first and foremost on truth, transparency, and sincerity. Every Rotary club should have a strategy for how it will deal with a public relations disaster, either online or offline. If your club does not have a plan in place, I recommend your club devise one as a matter of urgency. Continue reading

Want members? Then get social!

160609_getsocialBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

Did you know more than a billion people use social media every day?

Social media is readily accessible, instantaneous, cost effective and user friendly. It offers your Rotary club a fantastic opportunity to communicate more effectively with members and supporters and can energise the way you promote your club and find new members.

Here are just a few examples of ways your club can use social media: Continue reading

The Jam on Instagram: Why your club should use it

160513_burrell_instagramBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

The most engaging posts on social media are the ones that include images. That isn’t a statement, it’s a fact!

Out of all of the social media networks, I have to say Instagram is my favorite. Why? Because photos equal fun!

Although Facebook is currently the most popular social network, other platforms have Continue reading

Using social media to expand your event’s reach

A notice about the Live Event on the World Bank website.

A notice about the Live Event on the World Bank website.

By Quentin Wodon

On 8 March, I helped organize an event at the World Bank in celebration of International Women’s Day designed to illustrate the power of women to change the world. The main speakers for the event, sponsored by the World Bank Group Staff Association, were Marion Bunch and Deepa Willingham, both dynamic Rotary members.

We learned a few valuable lessons from our efforts to promote the event online through social media. First, with about 250 people attending at the World Bank, the event was a success. But more importantly, 3,341 unique visitors viewed the event through the World Bank Live platform. That means 13 times more people watched the event online as did in person. We expect even more people to watch the recording of the event when it is made available on the event’s webpage. Continue reading

How I learned to stop worrying and love social media

160408_lovesocialBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

Did you know Baby Boomers are the fastest growing demographic on Facebook?

This doesn’t surprise me at all! I think there’s this myth that anyone over 50 is technically inept, but I’m not buying it. Perhaps some “seniors” might not be as technically savvy as the younger generation. But I don’t think all of them are clueless when it comes to new technology or social media.

Facebook and other social networks have enabled Boomers to get in touch with long-lost friends and relatives, as well as see pictures of their grandchildren. If they can use social media for a few family happy snaps, it’s not that far a stretch to get your older members over their initial fear or discomfort with social media, and to start thinking about using the tools in an even more beneficial way for your club. Continue reading

6 social media resolutions to get your club noticed

160204_SocialMediaPartyPopperBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

Maybe you spent much of last year banging away on social media to gain exposure for your club (because everyone says you should), but you felt like you were getting nowhere fast. It’s still early in the year. Why not take a step back, make an honest assessment of your approach, and determine what you could do better.

Here are six social media resolutions I think you should make this year to elevate your club’s social media exposure. Continue reading

How to use hashtags to promote #Rotary

150209_burrellBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia, and a regular contributor to this blog

Have you noticed that everywhere you look these days people are using this symbol #?

To the social media novice, hashtags might seem confusing, annoying, or even pointless at first. But if you understand their purpose and learn how to use them properly, hashtags can be a powerful way to help you engage with new members and the community and increase Rotary awareness. Continue reading

Why social media can’t be left to your PR director

A social media post is like a stone skipping across a pond. Each comment or retweet makes new ripples.

A social media post is like a stone skipping across a pond. Each comment or retweet makes new ripples.

By Kate McKenzie, Rotary Club of Randwick, New South Wales, Australia

I have often met Rotary leaders who have nodded thoughtfully when I have explained the benefits of social media and then said “I will get my PR director to do that.” Although it is important to have division of labor and leaders with the right skills concentrating on the right tasks, social media doesn’t work if it is the sole responsibility of one person alone. Continue reading

Using social media to show the lighter side of Rotary

One of Evan Burrell's selfies from the Rotary International Convention in Sydney.

One of Evan Burrell’s selfies from the Rotary International Convention in Sydney.

By Evan Burrell, a member of the Rotary E-Club of Greater Sydney

I like to present a lighter, more fun, more humorous side to Rotary on social media. I find it grabs people’s attention, member and non-member alike.

I come up with new, sometimes silly, ideas that inspire people and make them laugh — like using photo editing software to post a picture of Paul Harris taking a selfie, or posting a video of Past RI President Ron Burton dancing Gangnam Style, or posting an eye-catching image using #WeAreRotary. It’s all meant to get a response or reaction. Continue reading

Why we can’t afford to ignore social media

Interactors during a photo break at the Rotary Convention in Sydney, Australia.

Interactors during a photo break at the Rotary Convention in Sydney, Australia.

By Marilyn Axler, a member of the E-Club of South Jersey, and Rotary Global History Fellowship board member

I have been using social media to promote Rotary for three years now, posting on LinkedIn and other platforms to connect with others and share Rotary’s message. From time to time, I hear from members who are uncomfortable with social media. They say they feel it is invasive and they bring up concerns for privacy and safety.

Could it be that they are also afraid to embrace change? I agree the telephone is still the best way to communicate sometimes. But social media is clearly where it is at for younger people. Can we really afford to ignore the “new age of communications?” Continue reading