Tag Archives: social media

8 tips for building a strong social media presence

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Taiwo ‘Orbs’ Okunlola (fourth from right) and members of the Rotaract Club of Surulere South, Lagos, Nigeria, during a social event.

By Taiwo ‘Orbs’ Okunlola, assistant public image chair for the Rotaract Club of Surulere South, Lagos, Nigeria

As a brand marketing consultant and past assistant to my club’s public image chair, I’m consumed with a zeal for putting the Rotaract Club of Surulere South on the map. I want us to be known for the selfless services our members are rendering. I want to motivate others to join us in the work we do.

You see, it’s one thing to carry out projects. It’s another thing to publicize them on Rotary Showcase and social media. Many of us know the importance of social media, but managing social media platforms effectively can be a challenge.

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Grow your membership with Meetup

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By Etelka Lehoczky, digital content editor/writer

Maybe you know about Meetup, the 49-million-member online resource for coordinating and hosting events all over the world. Maybe your club already lists its meetings there. But if you’re not thinking strategically about your Meetup presence, you won’t see the kind of membership growth this amazing platform can generate.

I’m an organizer for the Chicago Philosophy Meetup, which has 5,034 subscribers. It’s true! More than five thousand people follow a group dedicated to one of the most obscure subjects imaginable. Just imagine how much interest your club can attract – if, that is, you understand the platform and promote your meetings the right way. Use these tips to get your club in front of Meetup’s users, and soon you’ll be racking up RSVPs.

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Kick-start your club’s social media presence

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Service project in Houston
Take photos that tell a story. Capture images that show action rather than group shots, with people actively engaged in a service project or sharing a moment of laughter.

By Hannah Shaw, Rotary social and digital media specialist

Social media makes expanding your club’s reach easier than ever, but how? There are tips, tricks, and tools for creating content for social platforms, and the goal is simple: connection. A well-built social media presence will help you create connections in your community and beyond, from showcasing your club’s success to building awareness of its presence. To help boost your social media savvy, we’ve put together the following eight tips and tools:

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Building professional skills across borders

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By Mona Mousa, past president of Rotaract Stockholm and its international representative

Mona Mousa
Mona Mousa

I don’t have a professional background in social media management, but I have managed several social media accounts such as Rotaract Stockholm and Rotaract Oceania. In advance of the Global Citizen Live event in Paris in September, the rest of my team decided I should handle the Rotary Instagram page, as they have followed me for a long time.

It was an exciting and a scary opportunity because there are thousands of followers, but I went in with an open mind.

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How we use our social media accounts matter

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Jeffry Cadorette

By Jeffry Cadorette, past RI director and chair of Rotary International’s Communications Committee

Most of us have social media accounts that we use to promote Rotary. In our network are Rotary friends, but also family, friends, and colleagues outside of Rotary. This is all very good.

Many of our profile banners include a stamp that says “Proud Member” or “End Polio Now” along with our mark of excellence, the Rotary logo. We have photos of club events we attended (from the time when we could attend events in person). Our posts go to both members and those outside the Rotary family.

What could be wrong with that? Continue reading →