Kick-start your club’s social media presence

Service project in Houston
Take photos that tell a story. Capture images that show action rather than group shots, with people actively engaged in a service project or sharing a moment of laughter.

By Hannah Shaw, Rotary social and digital media specialist

Social media makes expanding your club’s reach easier than ever, but how? There are tips, tricks, and tools for creating content for social platforms, and the goal is simple: connection. A well-built social media presence will help you create connections in your community and beyond, from showcasing your club’s success to building awareness of its presence. To help boost your social media savvy, we’ve put together the following eight tips and tools:

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Building professional skills across borders

By Mona Mousa, past president of Rotaract Stockholm and its international representative

Mona Mousa
Mona Mousa

I don’t have a professional background in social media management, but I have managed several social media accounts such as Rotaract Stockholm and Rotaract Oceania. In advance of the Global Citizen Live event in Paris in September, the rest of my team decided I should handle the Rotary Instagram page, as they have followed me for a long time.

It was an exciting and a scary opportunity because there are thousands of followers, but I went in with an open mind.

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How we use our social media accounts matter

Jeffry Cadorette

By Jeffry Cadorette, past RI director and chair of Rotary International’s Communications Committee

Most of us have social media accounts that we use to promote Rotary. In our network are Rotary friends, but also family, friends, and colleagues outside of Rotary. This is all very good.

Many of our profile banners include a stamp that says “Proud Member” or “End Polio Now” along with our mark of excellence, the Rotary logo. We have photos of club events we attended (from the time when we could attend events in person). Our posts go to both members and those outside the Rotary family.

What could be wrong with that? Continue reading

Newest addition to the Brand Center

Screenshot of the Power in Our Connections video. You can find it in the Brand Center.

By RI’s social & digital team

Have you visited the Brand Center lately? We’ve added a new video, “Power in Our Connections,” that you can share on social media. By doing so, you become part of our public image campaign, helping us show how we are People of Action. Continue reading

How to create your own Instagram story

An Instagram story about Miles to End Polio using sound on and clock stickers.

By Ashley Demma, social & digital specialist for Rotary International

As a social media team here at Rotary headquarters, we are encouraged to see a growing number of clubs adopt social media to promote Rotary and tell their stories. We realize that keeping up with all the changes to social media can be challenging. So I wanted to share one of the exciting new features we have been using to tell Rotary’s story, and give you a few tips for creating your own.

Instagram stories are any piece of vertical content, either a photo or video or text, that disappear about 24 hours after you create it, similar to Snapchat. You can extend how long a story is viewable by adding it to your highlights. Stories tend to get more engagement than your regular grid posts, making them a powerful publicity tool. Here’s how you do it: Continue reading