By Peter Roaf, Rotary Club of Ladner, British Columbia, Canada, and District 5040 Interim Public Image Chair
As the interim public image chair for my district, I’ve spent a lot of time thinking about how we tell our community about Rotary and share our excitement about our organization to motivate others to join us in the work we do. Growing our organization requires three things: attracting and retaining members, supporting The Rotary Foundation, and strengthening our brand.
Many of us know the importance of membership. And we understand how our gifts to the Foundation drive life-changing, sustainable projects. But strengthening and supporting Rotary’s public image may be harder for us because we’re less familiar with how to do it. Fortunately, Rotary’s Brand Center is a valuable resource that I often turn to for guidance.
By Hannah Shaw, Rotary social and digital media specialist
Social media makes expanding your club’s reach easier than ever, but how? There are tips, tricks, and tools for creating content for social platforms, and the goal is simple: connection. A well-built social media presence will help you create connections in your community and beyond, from showcasing your club’s success to building awareness of its presence. To help boost your social media savvy, we’ve put together the following eight tips and tools:
By Charles Pretto, 2022-23 governor of District 5340 (California, USA)
I like the Rotary logo — the one with the wheel and the word “Rotary” next to it. It’s not always a popular opinion though. Some members prefer the old Rotary wheel and continue to use it, even though it was retired nearly a decade ago. In some ways, I get it. We Rotary members can be traditionalists.
The modern Rotary logo has something that the old one doesn’t though: name recognition — literally. The word “Rotary” (or Rotaract) is in big letters. It’s easy to read and most importantly, it’s easy to identify. I experienced that difference first-hand when I started wearing the modern Rotary logo on my lapel pin.
By Bernd Meidel, District 1950 Public Image Chair (Germany)
It’s important that Rotary and Rotaract clubs tell their stories in ways that help communities understand what Rotary does and why our work matters so as to inspire others to get involved. Appointing a club public image chair can increase your success at making the club’s communications consistent and unmistakably Rotary.
As the District 1950 Public Image Chair (Germany), I have been responsible for promoting Rotary and its activities on the district level and helping clubs develop their public image. Here are a few things I have observed: