A modern brand for a modern club

By Damien Walker, Director of Public Image and Diversity, Equity, and Inclusion, Salisbury City Rotaract Club (Australia)

As the public image director for the Rotaract Club of Salisbury City in Australia, my job is to tell my club’s story. I share how we are a dynamic club that provides the entire Rotaract experience without the need for additional, outside commitment; how we ask our members to come as they are and give as they can; and how we are social club that volunteers and values fellowship and friendship. Additionally, I wear the hat as our Diversity, Equity, and Inclusion (DEI) director where I ensure we offer a welcome space for everyone to thrive.

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New signs promote Rotary, welcome visitors to Oil City

The new sign to Oil City
Jim Marshall of King’s Landscaping and Rotary members (from left) Eva Palmer, Rebekah Deal, Stephen Reinsel, and John McCullough stand by the new sign at the entrance to Oil City.

By Eva Palmer, assistant governor for District 7280 (Pennsylvania, USA)

Our club is very committed to working with our community and telling people about Rotary. It’s woven into everything we do, including our club’s strategic plan. So when I heard that the city wanted to update the welcome signs leading into our town of Oil City, I jumped at the opportunity to help beautify our city, support tourism efforts, and promote Rotary at the same time.

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Consistency is the key to successful communication

By Liz Courtney, assistant public image coordinator for Zone 8 (Australia, New Zealand & Pacific Islands)

Since the COVID-19 pandemic, we are working in a virtual world and it has created a huge upsurge in using technology to communicate. We know that using social media and online marketing tools can reach a huge audience in a cost-effective way and it gives Rotary clubs an opportunity to be seen by many. As a training leader, I often teach clubs how to make sure their club logo is used correctly and consistently in their communications, especially online and on social media, because consistency builds trust and recognition. Here’s what I share during my trainings.

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How we use our social media accounts matter

Jeffry Cadorette

By Jeffry Cadorette, past RI director and chair of Rotary International’s Communications Committee

Most of us have social media accounts that we use to promote Rotary. In our network are Rotary friends, but also family, friends, and colleagues outside of Rotary. This is all very good.

Many of our profile banners include a stamp that says “Proud Member” or “End Polio Now” along with our mark of excellence, the Rotary logo. We have photos of club events we attended (from the time when we could attend events in person). Our posts go to both members and those outside the Rotary family.

What could be wrong with that? Continue reading

Bring sunshine to a stormy day

Taking part in a service project in Manila.

By Maria Elena “Marilen” Tronqued-Lagniton, past president of the Rotary Club of Cubao Edsa, Quezon City, Philippines

I shall pass this way but once. Any good that I can do or kindness I can show let me do it now.

But what if today was the last day of your life? Would you be fulfilled with how you have invested your time? Would you have any regrets? Time is the currency we begin each day with. It is our most valuable and most limited asset. Continue reading

Public image in the age of COVID-19

By Laura Spear, assistant Rotary Public Image Coordinator for Zone 32

How can your club promote your activities and service projects if almost all of it is virtual today? Your club’s website and social media channels are now more important than ever.

Many clubs are meeting virtually, using tools like Zoom, WebEx, and GoToMeeting. Capture a screen image of your members and post it on your digital channels to show that your club remains active. Post club bulletins and newsletters to update your members and community on your club’s activities, even if you aren’t meeting in person. Consistent communication with both members and the public is essential for keeping your club visible in your community. Continue reading

Resolve to protect the Rotary brand in the new year

Amanda Wendt

Amanda Wendt

By Amanda Wendt, vice chair of the RI Communications Committee and a member of the Rotary Club of Melbourne, Victoria, Australia

I recently saw a story on television about a West Papuan woman who received life-changing facial surgery to fix a a deformity which had caused her a lifetime of struggling to eat, drink and speak. Members of the Rotary Club of Liverpool West and Bendigo Strathdale flew the woman to Australia for the surgery. I was instinctively moved to share the story immediately with my network, congratulating the team involved and expressing how truly proud I was at that moment to be a Rotarian.

I’m sure many of my fellow Rotary members can relate to this feeling. We’ve all experienced pride when our Rotarian friends locally or abroad have helped change the world. But this instance made me realize that we have something else that communicates that sense of pride and it is valuable to preserve and promote. Continue reading

Newest addition to the Brand Center

Screenshot of the Power in Our Connections video. You can find it in the Brand Center.

By RI’s social & digital team

Have you visited the Brand Center lately? We’ve added a new video, “Power in Our Connections,” that you can share on social media. By doing so, you become part of our public image campaign, helping us show how we are People of Action. Continue reading

How to create your own Instagram story

An Instagram story about Miles to End Polio using sound on and clock stickers.

By Ashley Demma, social & digital specialist for Rotary International

As a social media team here at Rotary headquarters, we are encouraged to see a growing number of clubs adopt social media to promote Rotary and tell their stories. We realize that keeping up with all the changes to social media can be challenging. So I wanted to share one of the exciting new features we have been using to tell Rotary’s story, and give you a few tips for creating your own.

Instagram stories are any piece of vertical content, either a photo or video or text, that disappear about 24 hours after you create it, similar to Snapchat. You can extend how long a story is viewable by adding it to your highlights. Stories tend to get more engagement than your regular grid posts, making them a powerful publicity tool. Here’s how you do it: Continue reading

How to master Rotary’s public image campaign

Pat O'Donnell

Pat O’Donnell

By Pat O’Donnell, Rotary Club of Olathe, Kansas, USA

The People of Action campaign is all about showing and telling the public who Rotary really is – a group of people that unites for good and actually roll up their sleeves and do meaningful projects that help their communities.

I know a little about getting the message out, having worked in broadcast journalism. So I naturally got excited when, as the public image chair for my district, I had the chance to coordinate a People of Action media buy covering four Rotary districts in my home region of Kansas and northwest Missouri, USA.   Continue reading