By Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia, and a regular contributor to this blog
If you are a member of Rotary, you probably already know that it’s one of the largest and oldest service organizations, that we try to attract good people and equip them to be even better, and that we are all about doing good works in our local communities. But what does the general public think about Rotary? Continue reading
By Antoinette Tuscano, Rotary International staff
As manager of Rotary International’s social media channels, I’ve heard from Rotary members who say they don’t have a good story to tell about their club. But everyone has a story to tell. And I’ve heard some good ones from Rotarians.
You might look at a ramp outside of a house, and just see a wooden ramp. I see a lot of heart – as well as a way to help attract members and donations to a Rotary club. Continue reading
By Marcos Netto, a member of the Rotary Club of Canoas-Industrial, Rio Grande do Sul, Brazil
When I first saw the End Polio Now campaign, I fell for it right away. It was my chance to work for a great cause. But even with all my efforts in participating and spreading the word about the World´s Biggest Commercial, I knew I could do more. Continue reading
By Penny Offer, Rotary Public Image Coordinator and member of the Rotary Club of Ladner (Delta), British Columbia
Every year in Richmond, British Columbia, thousands of people stream through the atrium of City Hall to mingle among beautifully decorated Christmas trees, enjoy some holiday cheer, and learn how local Rotary members are making a difference in the community and around the world.
The Winter Wonderland event, held for the past 13 years by the Rotary Club of Richmond Sunset, is a spectacular example of what you can accomplish when you partner with other businesses and Continue reading
Over the past two years, Rotary has undertaken an unprecedented amount of research to study the effectiveness of how we communicate with each other and also to look at perceptions about the organization from the community at large.
What’s likely not surprising is that we determined we have all of the strengths necessary for greatness in our second century of service. However, when we looked at awareness about our organization in the greater public arena, they quite simply don’t know about us. It is very easy to ask the question – how can this be true? Continue reading