How to improve your photography: telling Rotary’s story in pictures

Rotarians and Rotaractors plant mangrove trees at Bonefish Pond National Park in Nassau.

By Alyce Henson, Rotary International staff photographer

Over the last year, I have worked on a few assignments highlighting club projects in Nassau, Bahamas, and Seattle, Washington, USA. Each project demonstrates how Rotarians take action to solve problems in their own communities. These type of projects translate well into visual storytelling content.

My approach to photography remains consistent with the Rotary brand: I strive to make authentic images that represent the values and personality of Rotary. Because of this, I am able to create appealing images that tell a bigger story – one that reflects the projects and people who make the world a better place.

Using photography to tell a story can become complex and challenging, but it doesn’t have to be. By following a few guidelines, having a focused mindset, and applying a bit of confidence, you can take great pictures with less intimidation. Below are some photo tips based on recent images I took in Nassau and Seattle. Try these, and you might be surprised what you can capture. Continue reading

Changing public perception of homelessness

Rotaractors deliver Bento Boxes

Rotaract members in the Taipei Tin Harbour club talk with a homeless person as they deliver a single-meal home-packed “Bento Box.” Members are trying to change people’s stereotypes of the homeless.

By Elyse Lin, Rotaract Club of Taipei Tin Harbour, Taiwan

Being a part of the Rotary family for years, I’ve learned to be more aware of social issues in our community. Having taken part in a number of service projects, I started to think about what we could do to make sustainable change in the city.

Homelessness is a complicated issue in Taipei. Most people have a stereotype of the homeless that makes it difficult for them to find a job or break out of the vicious cycle they are in. We decided to take action to meet the basic needs of people living on the street and change people’s perceptions about the homeless. Continue reading

No checks please! Better photos tell better stories

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By Chris Offer, Rotary Club of Ladner, Delta, British Columbia, Canada (District 5040)

I was recently at a Rotary conference in Karachi, Pakistan. One session was a series of short presentations on club service projects. Most of the presentations were in Urdu, which I don’t speak. Fortunately, several speakers had very good slide presentations. I could understand the presentations. Photos of children at computer terminals with smiles or women at a clinic told me about the projects. I missed details but not the main ideas.

When photographs are used, they tell better Rotary stories. Continue reading

People of Action campaign rocks San Diego airport

People of Action videos greeted travelers at the San Diego International Airport 10-24 January.

By Scott Carr, 2017-18 governor of District 5340

We enjoy serving as the host district for Rotary’s annual training event of incoming district governors here in San Diego, California, and are honored to provide volunteers to help with transportation, serve as hospitality night hosts, and greet arriving leaders at the airport. It is an important role. When you’ve been flying in a cramped airplane for 20 hours or more, there is no better sight than a smiling Rotarian to greet you and help you get to your destination. Continue reading

3 tips for using social media to create a buzz

Evan Burrell using social media to create a buzz

By Evan Burrell, Rotary Club of Turramurra, New South Wales, Australia

I’m sure your club puts a lot of effort into planning events like fundraising dinners, charity golf days, car shows, and changeovers ceremonies. You probably focus right down to the smallest detail. So why not put that much effort into promoting your event on social media? Continue reading

Unveiling People of Action

By Rotary staff

We are excited to reveal a new public image campaign, People of Action, at this year’s Rotary International Convention in Atlanta, Georgia, USA. As Rotarians from all over the world came to Atlanta, they are experiencing and learning about this global campaign for the first time at the convention, held at Atlanta’s Georgia World Congress Center, 10-14 June 2017. Continue reading

7 steps to increasing your club’s Facebook presence

Facebook cover photo

Use a cover photo that really speaks to your club’s mission.

170214_wardBy Melissa Ward, Rotary Club of Twin Bridges, Southern Saratoga, New York, USA and chair of the Rotarians on Social Networks Fellowship

A Facebook page gives your club a voice on Facebook. With so much other “noise” on social media, there are several things you can do to raise your club’s page above the distractions.  Continue reading

A sneak peek at the Web refresh

A sneak peak at the new Our Causes page.

A sneak peak at the new Our Causes page.

By Rotary staff

In January, visitors to Rotary.org will discover a new, contemporary site that tells Rotary’s story in a fresh and exciting way. It’s the first step in a two-part process to refresh our entire website: first the public site, Rotary.org, and then My Rotary.

Some of the changes will be obvious: a modern design, increased use of imagery and graphics to tell our stories, and better organization of content to help readers find out who we are and what we’re doing. Others, like the improved speed of the site, will be a welcome surprise.

We believe these changes will more clearly show that Rotary is making the world a better place — and will persuade potential members and donors to support Continue reading

How do you create stronger connections in your community?

Michael Bucca

Michael Bucca addresses a club about raising its profile in the community.

By Michael Bucca, president of The Central Ocean Rotary Club of Toms River, New Jersey, USA. 

Rotary clubs are always looking for ideas on how to increase membership and develop meaningful service projects. Sometimes, the answers lie outside our own club or organization.

Partnering with other local charities, or joining a service project already in progress, are excellent ways of furthering our mission of Service Above Self. Look around for organizations that share similar goals as Rotary. Invite someone from their group to come and speak to your club. In doing so, you develop an immediate contact that can be built into a deeper relationship. Continue reading

How to get a free website for your Rotary club

Mitty Change at the International Assembly

Mitty Chang unveils the free website offer to Rotary Leaders at Rotary’s annual training event in San Diego in January.

By Jermaine Ee, Rotary Club of Los Angeles

Mitty Chang and I, founders of Candeavor, met in the lobby of a budget hotel in Sydney, Australia, while attending the International Rotary Youth Leadership Awards at the 2014 Rotary Convention.

 Although we were both from California, we came from very different backgrounds. Mitty is from the technology center of the world, Silicon Valley, while I am from the media & entertainment center of the world, Los Angeles. And while Mitty has over a decade of experience in the Rotary family (he is a member of the Rotary E-Club of Silicon Valley), I was just a newbie. Continue reading