New signs promote Rotary, welcome visitors to Oil City

The new sign to Oil City
Jim Marshall of King’s Landscaping and Rotary members (from left) Eva Palmer, Rebekah Deal, Stephen Reinsel, and John McCullough stand by the new sign at the entrance to Oil City.

By Eva Palmer, assistant governor for District 7280 (Pennsylvania, USA)

Our club is very committed to working with our community and telling people about Rotary. It’s woven into everything we do, including our club’s strategic plan. So when I heard that the city wanted to update the welcome signs leading into our town of Oil City, I jumped at the opportunity to help beautify our city, support tourism efforts, and promote Rotary at the same time.

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Consistency is the key to successful communication

By Liz Courtney, assistant public image coordinator for Zone 8 (Australia, New Zealand & Pacific Islands)

Since the COVID-19 pandemic, we are working in a virtual world and it has created a huge upsurge in using technology to communicate. We know that using social media and online marketing tools can reach a huge audience in a cost-effective way and it gives Rotary clubs an opportunity to be seen by many. As a training leader, I often teach clubs how to make sure their club logo is used correctly and consistently in their communications, especially online and on social media, because consistency builds trust and recognition. Here’s what I share during my trainings.

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How we use our social media accounts matter

Jeffry Cadorette

By Jeffry Cadorette, past RI director and chair of Rotary International’s Communications Committee

Most of us have social media accounts that we use to promote Rotary. In our network are Rotary friends, but also family, friends, and colleagues outside of Rotary. This is all very good.

Many of our profile banners include a stamp that says “Proud Member” or “End Polio Now” along with our mark of excellence, the Rotary logo. We have photos of club events we attended (from the time when we could attend events in person). Our posts go to both members and those outside the Rotary family.

What could be wrong with that? Continue reading

Why you should care about Rotary branding

By Liz Thiam, Rotary brand specialist

As a Rotary brand specialist, I see Rotary signs everywhere. I guess you could say it’s an occupational hazard. Even my children spot Rotary signs wherever we go. So when I attended a local Rotary event in my hometown last year, I couldn’t help but notice how Rotary’s logo was being used. Continue reading