7 tips for creating compelling social media content

Harvard Community Garden

Elizabeth Sanchez and her mother, Reina Montes, harvest vegetables from a community garden in Harvard, Illinois, a  project of the local Rotary club. Use photos like these in your social media posts to show Rotarians as People of Action, and clearly address the problem, solution, and impact. Photo by Monika Lozinska/Rotary International

By Ashley Demma, social & digital specialist for Rotary International

It’s hard to believe that social media has been around for more than twenty years. From the early days of crafting the perfect AIM away message in the late ‘90s to the rise of sharing photography on Instagram … social media has certainly come a long way and continues to evolve. It’s important to remember why we started getting “social” in the first place: to connect with one another.

Sharing stories that show Rotarians as People of Action on social media is an easy and effective way to amplify your club’s success to the world and build awareness and understanding of what we do. Below are 7 tips to create engaging social media content: Continue reading

3 tips for using social media to create a buzz

Evan Burrell using social media to create a buzz

By Evan Burrell, Rotary Club of Turramurra, New South Wales, Australia

I’m sure your club puts a lot of effort into planning events like fundraising dinners, charity golf days, car shows, and changeovers ceremonies. You probably focus right down to the smallest detail. So why not put that much effort into promoting your event on social media? Continue reading

Attending the RI Convention (virtually)

Rotary members watch the debut of Rotary’s VR film, “One Small Act” at the Atlanta Convention.

By Bill Pollard, Rotary Club of Churchland, Portsmouth, Virginia, USA, and past governor of District 7600

It would be wonderful if every Rotarian could experience at least one Rotary International Convention. It is a great venue to hear from our leaders, listen to keynote speakers, learn useful information at breakout sessions, and visit with Rotary Fellowships and Action Groups in the House of Friendship. Of course, the best part of attending a convention is the opportunity to enjoy fellowship with Rotarians from all over the world. Continue reading

Boost membership with an e-newsletter

By Melissa Ward, Rotary Club of Twin Bridges, Southern Saratoga, New York, USA, a past district governor, and chair of the Rotarians on Social Networks Fellowship

We live in a world where email can quickly get out of control. Yet, for all its faults, it’s one of the best online methods of reaching your audience and getting them to take action. When a person signs up for your newsletter, odds are they are interested in your organization and what it has to offer.  Continue reading

7 steps to increasing your club’s Facebook presence

Facebook cover photo

Use a cover photo that really speaks to your club’s mission.

170214_wardBy Melissa Ward, Rotary Club of Twin Bridges, Southern Saratoga, New York, USA and chair of the Rotarians on Social Networks Fellowship

A Facebook page gives your club a voice on Facebook. With so much other “noise” on social media, there are several things you can do to raise your club’s page above the distractions.  Continue reading