Why your club needs a public image chair

By Bernd Meidel, District 1950 Public Image Chair (Germany)

Bernd Meidel
Bernd Meidel

It’s important that Rotary and Rotaract clubs tell their stories in ways that help communities understand what Rotary does and why our work matters so as to inspire others to get involved. Appointing a club public image chair can increase your success at making the club’s communications consistent and unmistakably Rotary.

As the District 1950 Public Image Chair (Germany), I have been responsible for promoting Rotary and its activities on the district level and helping clubs develop their public image. Here are a few things I have observed:

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A modern brand for a modern club

By Damien Walker, Director of Public Image and Diversity, Equity, and Inclusion, Salisbury City Rotaract Club (Australia)

As the public image director for the Rotaract Club of Salisbury City in Australia, my job is to tell my club’s story. I share how we are a dynamic club that provides the entire Rotaract experience without the need for additional, outside commitment; how we ask our members to come as they are and give as they can; and how we are social club that volunteers and values fellowship and friendship. Additionally, I wear the hat as our Diversity, Equity, and Inclusion (DEI) director where I ensure we offer a welcome space for everyone to thrive.

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New signs promote Rotary, welcome visitors to Oil City

The new sign to Oil City
Jim Marshall of King’s Landscaping and Rotary members (from left) Eva Palmer, Rebekah Deal, Stephen Reinsel, and John McCullough stand by the new sign at the entrance to Oil City.

By Eva Palmer, assistant governor for District 7280 (Pennsylvania, USA)

Our club is very committed to working with our community and telling people about Rotary. It’s woven into everything we do, including our club’s strategic plan. So when I heard that the city wanted to update the welcome signs leading into our town of Oil City, I jumped at the opportunity to help beautify our city, support tourism efforts, and promote Rotary at the same time.

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Why you should care about Rotary branding

By Liz Thiam, Rotary brand specialist

As a Rotary brand specialist, I see Rotary signs everywhere. I guess you could say it’s an occupational hazard. Even my children spot Rotary signs wherever we go. So when I attended a local Rotary event in my hometown last year, I couldn’t help but notice how Rotary’s logo was being used. Continue reading

Resolve to protect the Rotary brand in the new year

Amanda Wendt

Amanda Wendt

By Amanda Wendt, vice chair of the RI Communications Committee and a member of the Rotary Club of Melbourne, Victoria, Australia

I recently saw a story on television about a West Papuan woman who received life-changing facial surgery to fix a a deformity which had caused her a lifetime of struggling to eat, drink and speak. Members of the Rotary Club of Liverpool West and Bendigo Strathdale flew the woman to Australia for the surgery. I was instinctively moved to share the story immediately with my network, congratulating the team involved and expressing how truly proud I was at that moment to be a Rotarian.

I’m sure many of my fellow Rotary members can relate to this feeling. We’ve all experienced pride when our Rotarian friends locally or abroad have helped change the world. But this instance made me realize that we have something else that communicates that sense of pride and it is valuable to preserve and promote. Continue reading