Tag Archives: Brand Center

Kick-start your club’s social media presence

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Service project in Houston
Take photos that tell a story. Capture images that show action rather than group shots, with people actively engaged in a service project or sharing a moment of laughter.

By Hannah Shaw, Rotary social and digital media specialist

Social media makes expanding your club’s reach easier than ever, but how? There are tips, tricks, and tools for creating content for social platforms, and the goal is simple: connection. A well-built social media presence will help you create connections in your community and beyond, from showcasing your club’s success to building awareness of its presence. To help boost your social media savvy, we’ve put together the following eight tips and tools:

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The power of the Rotary logo

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By Charles Pretto, 2022-23 governor of District 5340 (California, USA)

I like the Rotary logo — the one with the wheel and the word “Rotary” next to it. It’s not always a popular opinion though. Some members prefer the old Rotary wheel and continue to use it, even though it was retired nearly a decade ago. In some ways, I get it. We Rotary members can be traditionalists.

The modern Rotary logo has something that the old one doesn’t though: name recognition — literally. The word “Rotary” (or Rotaract) is in big letters. It’s easy to read and most importantly, it’s easy to identify. I experienced that difference first-hand when I started wearing the modern Rotary logo on my lapel pin.

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Why your club needs a public image chair

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By Bernd Meidel, District 1950 Public Image Chair (Germany)

Bernd Meidel
Bernd Meidel

It’s important that Rotary and Rotaract clubs tell their stories in ways that help communities understand what Rotary does and why our work matters so as to inspire others to get involved. Appointing a club public image chair can increase your success at making the club’s communications consistent and unmistakably Rotary.

As the District 1950 Public Image Chair (Germany), I have been responsible for promoting Rotary and its activities on the district level and helping clubs develop their public image. Here are a few things I have observed:

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A modern brand for a modern club

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By Damien Walker, Director of Public Image and Diversity, Equity, and Inclusion, Salisbury City Rotaract Club (Australia)

As the public image director for the Rotaract Club of Salisbury City in Australia, my job is to tell my club’s story. I share how we are a dynamic club that provides the entire Rotaract experience without the need for additional, outside commitment; how we ask our members to come as they are and give as they can; and how we are social club that volunteers and values fellowship and friendship. Additionally, I wear the hat as our Diversity, Equity, and Inclusion (DEI) director where I ensure we offer a welcome space for everyone to thrive.

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New signs promote Rotary, welcome visitors to Oil City

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The new sign to Oil City
Jim Marshall of King’s Landscaping and Rotary members (from left) Eva Palmer, Rebekah Deal, Stephen Reinsel, and John McCullough stand by the new sign at the entrance to Oil City.

By Eva Palmer, assistant governor for District 7280 (Pennsylvania, USA)

Our club is very committed to working with our community and telling people about Rotary. It’s woven into everything we do, including our club’s strategic plan. So when I heard that the city wanted to update the welcome signs leading into our town of Oil City, I jumped at the opportunity to help beautify our city, support tourism efforts, and promote Rotary at the same time.

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