How to promote your club by not talking about your club

Volunteers from Capitol Hill Group Ministry assist the homeless.

Volunteers from Capitol Hill Group Ministry assist the homeless. Photo courtesy Capitol Hill Group Ministry

By Quentin Wodon, Rotary Club of Capitol Hill, Washington, D.C., USA

Sometimes the best way to gain a little attention for your club is to not talk about your club, but about other worthy groups and volunteers you are working with.

Rotary members are becoming more aware of the need to tell their Rotary story. But here’s the catch. It may be better to use local blogs or magazines in your community rather than your club or district’s own channels. This is because typically, these external sources will have a much larger readership. Continue reading

How to get more bang out of your bulletin

150209_burrellBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

Every single time you publish your online club bulletin or newsletter and email it to your subscribers, you should be asking yourself, “Have I made it informative AND engaging?”

Basically, your club bulletin could be the best piece of writing ever, but if no one reads it, what is the point? And if they do happen to read it but get absolutely no value out of it, what have you accomplished? Continue reading

Living a Rotary dream

Desai and his brick

Binish Desai and the brick his company makes from industrial waste.

By Binish Desai, a member of the Rotary Club of Bulsar, India, and a former Rotary Youth Exchange student

India is my Nation
Valsad is my Station
Helping is my Aim
Binish is my Name

I’ll never forget the introduction I used as an exchange student.

This year, I have had the outstanding opportunity of not only meeting other youth exchange students from around the world, but of being recognized by my Rotary community as an outstanding alumnus. My youth exchange took place in 2009-10 almost six years ago, and yet my Rotary experience feels like it’s just beginning. Continue reading

Where are all the young members?

Evan Burrell and club

Evan Burrell, left, discusses membership with Rotarians in Sydney, Australia. Photo by Monika Lozinska/Rotary International

By Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

As a former member of Rotaract and now a young Rotarian, I get asked quite a lot, “where do we find more young members like you?”

It may seem like young members are as elusive to catch as Pokémon, but with the right strategy and awareness, it’s not that difficult at all. The truth is, they are really all around us. Continue reading

What defines a Rotary club? You choose

John HewkoBy John Hewko, Rotary International General Secretary 

What Rotary has achieved over the past century is remarkable. We were one of the world’s first membership service organizations. Rotary members have made a decisive positive impact in our communities and around the world, from helping to draft the UN Charter in San Francisco in 1945, to spearheading the most successful global health partnership in history with the launch of our PolioPlus program in 1985, bringing one of the world’s most feared diseases to the brink of eradication.  Continue reading

How to reach prospective members in the workplace

The Rotary Club of Cayman Island's project team to Guatemala.

The Rotary Club of Grand Cayman’s project team to Guatemala.

By Gina McBryan, a member of the Rotary Club of Grand Cayman, Cayman Islands 

We all have our stories of how we were introduced to Rotary, and for the most part, those stories are positive. I could have been a Rotary member much sooner, had someone approached me.

I’m sure every club encourages their members to bring along guests and sponsor new members. For the past five years I have been a Rotary member, I’ve heard the same words of encouragement from my club leaders. And worldwide, our membership totals have remained stable. This makes me think of that line about the definition of insanity, “doing the same thing over and over again yet expecting different results.” Continue reading

Reason to love Rotary: mentoring young leaders

160803_youngleaders

Mentor a young leader, and discover yet another reason to love Rotary.

By Programs for Young Leaders staff

You’re up at 5:30 a.m. for your sunrise meeting. You stay long after the sun goes down to clean up after your club’s event. And, last spring, you raced daylight across twelve time zones to join other Rotarians at a national immunization day. Rotary moments? You’ve got 20. You love everything, from polo shirts to Paul Harris Society pins, except for this mentoring stuff.

For you, youth service has the awkwardness of a school cafeteria, the uncertainty of a drama club trust fall, and the terror of a university quiz on German declension. It’s small wonder you’re first on the list for the highway cleanup, with its predictable neon vests, and last to host an exchange student, advise an Interact club, or mentor Rotaractors. Continue reading

How can you make your Rotary club multi-dimensional?

Multi-lifestyle club diagram

A model of the Multi-Lifestyle club approach adopted by the Rotary Club of Harrogate Brigantes’

By Richard Bosworth, a member of the Rotary Club of Harrogate Brigantes, North Yorkshire, England

At the beginning of 2013, I was serving as membership chair of my club when I realized that we needed to do something to slow the loss of membership. Three years later, we have a vibrant and growing multi-dimensional club – we use the term Multi-lifestyle Rotary Club – that is making full use of the digital age and is discovering smarter ways of operating to secure our long-term future. How did we do it, and what do we mean by a multi-lifestyle club? Continue reading

Are you willing to be third class, and serve?

Tiffany and baseball players

Tiffany Ervin with participants in a special needs baseball league her club sponsors.

By Tiffany Ervin, past president of the Rotary Club of Four Seasons – Hendersonville, North Carolina, USA

In the days of the American wild west, if you wanted to travel a great distance, you had to go by stagecoach and it was a very long trip. There were three different classes of passengers – first, second, and third class. The seats were all the same, but the prices were different. Here’s why… Continue reading

How to handle a social media crisis

150209_burrellBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

There seems to be a social media crisis or PR nightmare almost every other week nowadays, and even your Rotary club isn’t immune to a potential crisis that can blow out of all proportion.

Crisis planning is essential and an effective crisis plan is based first and foremost on truth, transparency, and sincerity. Every Rotary club should have a strategy for how it will deal with a public relations disaster, either online or offline. If your club does not have a plan in place, I recommend your club devise one as a matter of urgency. Continue reading