Category Archives: How To

Grow your membership with Meetup

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By Etelka Lehoczky, digital content editor/writer

Maybe you know about Meetup, the 49-million-member online resource for coordinating and hosting events all over the world. Maybe your club already lists its meetings there. But if you’re not thinking strategically about your Meetup presence, you won’t see the kind of membership growth this amazing platform can generate.

I’m an organizer for the Chicago Philosophy Meetup, which has 5,034 subscribers. It’s true! More than five thousand people follow a group dedicated to one of the most obscure subjects imaginable. Just imagine how much interest your club can attract – if, that is, you understand the platform and promote your meetings the right way. Use these tips to get your club in front of Meetup’s users, and soon you’ll be racking up RSVPs.

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Learning about storytelling at the 2022 Convention

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Breakout session in Houston
Participants at the 2022 Rotary International Convention in Houston, Texas, listen to tips on storytelling at one of many informative breakout sessions.

By Randy Bretz, Rotary Club of Lincoln, Nebraska, USA

I was seated in a breakout session at the 2022 Rotary International Convention in Houston, Texas, USA, with about 200 other attendees ready to learn about story telling. I had come to the convention along with about 11,000 other members from around the world to learn and be inspired. And merely looking around the room gave we inspiration to see the diversity of nations represented.

A few minutes in, we were informed that the speaker would be unable to present. But that did not hinder this room full of creative and innovative People of Action. After taking a few seconds to confer with their neighbors, three people near the front of the room volunteered to lead the session. A round of applause broke out as they stepped up to the presentation table.

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Rotary, Lions team up to serve in Brazil

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Rotary and Lions serving together
The Rotary Club of Marília Coroados, Brazil, teams up with the Lions Club of Nova Geração to pack meals for three charities in 2021.

By Marcos Farto, president of the Rotary Club of Marília Coroados, Brazil

As a member of Rotary for 11 years, I’ve seen how members put Service Above Self. Never has this been more evident than during the COVID-19 pandemic, when we all became aware of how vulnerable life can be and how much we depend on each other.

Many have stepped forward. And out of that need to help, a beautiful story of collaboration and partnership emerged.

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Kick-start your club’s social media presence

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Service project in Houston
Take photos that tell a story. Capture images that show action rather than group shots, with people actively engaged in a service project or sharing a moment of laughter.

By Hannah Shaw, Rotary social and digital media specialist

Social media makes expanding your club’s reach easier than ever, but how? There are tips, tricks, and tools for creating content for social platforms, and the goal is simple: connection. A well-built social media presence will help you create connections in your community and beyond, from showcasing your club’s success to building awareness of its presence. To help boost your social media savvy, we’ve put together the following eight tips and tools:

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Why Each One, Bring One is personal to us

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District 6690 web artwork
District 6690’s (Ohio, USA) website provides all the tools members need to invite guests and make the Each One, Bring One campaign personal.

By MaryJane Shackelford, District Governor (Rotary Club of Zanesville Daybreak, Ohio, USA); Jenny Stotts, District Membership Chair (Rotary Club of Athens Sunrise, Ohio); and Matt Wideman, Each One, Bring One Coordinator (Rotary Club of Lancaster, Ohio)

Why are you a member of Rotary? For a lot of people, the answer is you want to help others or build friendships. But why is this important to you? That’s largely a personal question, and every person’s story is unique. That is why we have found the best membership efforts have to start with the personal.

When Rotary International President Shekhar Mehta challenged Rotary members with his appeal of Each One, Bring One, we knew we had to get personal and inspire our members to share their Rotary experiences with others.

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