Kick-start your club’s social media presence

Service project in Houston
Take photos that tell a story. Capture images that show action rather than group shots, with people actively engaged in a service project or sharing a moment of laughter.

By Hannah Shaw, Rotary social and digital media specialist

Social media makes expanding your club’s reach easier than ever, but how? There are tips, tricks, and tools for creating content for social platforms, and the goal is simple: connection. A well-built social media presence will help you create connections in your community and beyond, from showcasing your club’s success to building awareness of its presence. To help boost your social media savvy, we’ve put together the following eight tips and tools:

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Why Each One, Bring One is personal to us

District 6690 web artwork
District 6690’s (Ohio, USA) website provides all the tools members need to invite guests and make the Each One, Bring One campaign personal.

By MaryJane Shackelford, District Governor (Rotary Club of Zanesville Daybreak, Ohio, USA); Jenny Stotts, District Membership Chair (Rotary Club of Athens Sunrise, Ohio); and Matt Wideman, Each One, Bring One Coordinator (Rotary Club of Lancaster, Ohio)

Why are you a member of Rotary? For a lot of people, the answer is you want to help others or build friendships. But why is this important to you? That’s largely a personal question, and every person’s story is unique. That is why we have found the best membership efforts have to start with the personal.

When Rotary International President Shekhar Mehta challenged Rotary members with his appeal of Each One, Bring One, we knew we had to get personal and inspire our members to share their Rotary experiences with others.

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Nonprofits need to embrace strategies for success from the for-profit world

Lisa Greer
Lisa Greer

By Lisa Greer, Rotary Club of Beverly Hills, California, USA

“WE ARE NON-PROFIT. We are not a business!” As someone who has served as a board member, adviser, and donor for nonprofits, I’ve heard a version of this sentiment more times than I can count. At a meeting, it might be someone’s response while discussing a financial or organizational governance issue of the nonprofit. The statement often carries a whiff of disdain.

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How Rotary Community Corps help refugee communities

By Tom Gump, organizer of The Rotary Community Corps (RCC) for the Afghan Community in Minnesota, USA, and a past district governor

If you want to create positive peace in the world, you do not need to go all the way to Afghanistan or Ukraine, you can, together with others, have an impact from your own backyard. Positive peace is not only the absence of violence, but also includes a state of collaboration and support between states, nations, or members of a society.

Rotary and The Rotary Foundation are invested in creating positive peace. But what can we do in our local area to contribute to positive peace?

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Six tips for enjoying fundraising

By Maria Molina, Philanthropy Advisor for Latin America Zones 25A/23B

Maria Molina shows off some of the resources available to help you share the impact we have with donors.
Maria Molina shows off some of the resources available to help you share the impact we have with donors.

As you know, we are one of the largest nonprofits in the world and our commitment to humanity continues this year with the theme “Serve to change lives.” And that is why we need to be even more creative in our fundraising strategies.

Raising money for local and international projects should be an essential part of every Rotarian’s life. Consider this example from the world at large. A recent article in Giving USA reported that contributions by service organizations hit a record high in 2020 at $47.7 billion dollars.

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Restaurant venue dilemma

By Rotary staff

Your club has been meeting at a restaurant for 35 years. Your meeting contract extends for another five years, and your members like the venue and say the location is convenient. You recently learned that several restaurant staff members resigned and that the management is being investigated for serious discrimination allegations. What would you do?

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The power of the Rotary logo

By Charles Pretto, 2022-23 governor of District 5340 (California, USA)

I like the Rotary logo — the one with the wheel and the word “Rotary” next to it. It’s not always a popular opinion though. Some members prefer the old Rotary wheel and continue to use it, even though it was retired nearly a decade ago. In some ways, I get it. We Rotary members can be traditionalists.

The modern Rotary logo has something that the old one doesn’t though: name recognition — literally. The word “Rotary” (or Rotaract) is in big letters. It’s easy to read and most importantly, it’s easy to identify. I experienced that difference first-hand when I started wearing the modern Rotary logo on my lapel pin.

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The many benefits of meeting virtually

By Dominica Pradere, past president, Rotary Club of Montego Bay, Jamaica

Dominica Pradere
Dominica Pradere

When Jamaica’s borders closed in March 2020 from the COVID-19 pandemic, I was packed and ready for a trip to Trinidad and Tobago, where I planned to connect with other Rotary members, as I normally do when I travel. Naturally I was sad and disappointed at having to cancel my plans. Lockdowns and curfews, as well as government restrictions limiting the movements of citizens, further isolated many retirees like myself as we tried to “stay safe.”

My club began meeting online immediately. I became aware that many clubs around the world were doing likewise, and my life was transformed when I received a spreadsheet created by the Rotary Club of Mount Lawley, Western Australia, Australia, showing details of clubs that had started to meet virtually.

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Young mother wants to serve on your club’s board

By Rotary staff

A meeting of the Rotary Club of Decatur, Alabama, in 2018.

During a discussion of candidates for an upcoming club election, a member objects to one candidate on the grounds that she’s a mother of young children and wouldn’t have the time to commit to Rotary. What would you do?

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Engaging Rotaract members in your district conference

By Rotary staff

You are on the planning committee for your district conference that will be held in-person and virtually. Part of your committee’s job is to decide how to involve members of Rotaract. Someone suggests they be asked to manage the Zoom registration and provide technical support for virtual participants to leverage their tech skills. However, others mention there could be more meaningful ways to engage Rotaract members in your conference. What would you do?

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