How to be innovative with People of Action campaign

People of Action campaign assets are available in the Brand Center.

By Ron Janssen, governor of District 6980 (Florida, USA)

Our People of Action campaign tells the world Rotarians are people of action. But are we as district leaders being people of action when it comes to that very campaign?

Faced with a tight budget, many district leaders think there is little room in their spending plan for discretionary items like People of Action ads. The campaign is designed to increase awareness in Rotary and our humanitarian efforts. The desired result is membership growth, which ultimately grows dues and our budget. So isn’t it ironic that it is among the last things we tend to fund? Continue reading

4 lessons from launching a Rotaract club

Working with your sponsoring Rotary club is critical for a Rotaract Club’s success. Here, Austrian Rotaractors build homes for those affected by the war in Bosnia as part of an intergenerational project. Photo by Stefan Fürtbauer © Rotary International. All Rights Reserved.

By Lauren Smyser, president, Rotaract Club of Treasure Valley, Boise, Idaho, USA

Last year was both exciting and challenging for our club because we officially received our charter. With any new thing, there’s a lot to figure out. We have many people to thank, who I’ll note at the end. The year also taught us many valuable lessons, but four in particular, that we hope to use to improve our club going forward. Continue reading

Newest addition to the Brand Center

Screenshot of the Power in Our Connections video. You can find it in the Brand Center.

By RI’s social & digital team

Have you visited the Brand Center lately? We’ve added a new video, “Power in Our Connections,” that you can share on social media. By doing so, you become part of our public image campaign, helping us show how we are People of Action. Continue reading

How to create your own Instagram story

An Instagram story about Miles to End Polio using sound on and clock stickers.

By Ashley Demma, social & digital specialist for Rotary International

As a social media team here at Rotary headquarters, we are encouraged to see a growing number of clubs adopt social media to promote Rotary and tell their stories. We realize that keeping up with all the changes to social media can be challenging. So I wanted to share one of the exciting new features we have been using to tell Rotary’s story, and give you a few tips for creating your own.

Instagram stories are any piece of vertical content, either a photo or video or text, that disappear about 24 hours after you create it, similar to Snapchat. You can extend how long a story is viewable by adding it to your highlights. Stories tend to get more engagement than your regular grid posts, making them a powerful publicity tool. Here’s how you do it: Continue reading

How to master Rotary’s public image campaign

Pat O'Donnell

Pat O’Donnell

By Pat O’Donnell, Rotary Club of Olathe, Kansas, USA

The People of Action campaign is all about showing and telling the public who Rotary really is – a group of people that unites for good and actually roll up their sleeves and do meaningful projects that help their communities.

I know a little about getting the message out, having worked in broadcast journalism. So I naturally got excited when, as the public image chair for my district, I had the chance to coordinate a People of Action media buy covering four Rotary districts in my home region of Kansas and northwest Missouri, USA.   Continue reading

Our top stories of 2018

Rotary clubs of Guernsey and Guernesiais light the Government House purple for end polio.

Throughout the year, Rotary members have shared their inspiring stories here on our blog. As the year draws to a close, we wanted to take a moment to look back at some of the top posts of the year (based on views). Thank you for sharing, and keep telling Rotary’s story! Continue reading

No checks please! Better photos tell better stories

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By Chris Offer, Rotary Club of Ladner, Delta, British Columbia, Canada (District 5040)

I was recently at a Rotary conference in Karachi, Pakistan. One session was a series of short presentations on club service projects. Most of the presentations were in Urdu, which I don’t speak. Fortunately, several speakers had very good slide presentations. I could understand the presentations. Photos of children at computer terminals with smiles or women at a clinic told me about the projects. I missed details but not the main ideas.

When photographs are used, they tell better Rotary stories. Continue reading