Category Archives: How To

9 tips for breathing life into every speech

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Craig Valentine, the 1999 World Champion of Public Speaking, delivers his message using storytelling.

By Craig Valentine

Over the past 20 years, I’ve had some amazing opportunities to speak to audiences about the importance of leadership and presentation skills. The main tool I’ve used to accomplish this is storytelling. Storytelling helps both leaders and presenters motivate, inspire, and influence their listeners and be remembered.

Here are nine storytelling techniques I use that can help you breathe life into your next speech about a Rotary club project or fund-raising appeal.

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Creative ways to promote Rotary’s endowment

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Mary Shackleton and Carol Tichelman hand out apples with a QR code during their zone institute, linking to a guide on growing Rotary’s Endowment.

By Carol Tichelman, endowment/major gifts adviser and member of the Fund Development Committee

When I joined Rotary 30 years ago, I did so because I was a bank manager, and I was expected to be involved in my community. At the time I really didn’t know much about the organization and spent a lot of time learning as much as I could.

As part of that discovery, I learned about The Rotary Foundation. The more I learned, the more passionate I became about the Foundation’s amazing impact. I committed early to be a regular annual donor to both the Annual Fund and to PolioPlus. 

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8 tips for building a strong social media presence

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Taiwo ‘Orbs’ Okunlola (fourth from right) and members of the Rotaract Club of Surulere South, Lagos, Nigeria, during a social event.

By Taiwo ‘Orbs’ Okunlola, assistant public image chair for the Rotaract Club of Surulere South, Lagos, Nigeria

As a brand marketing consultant and past assistant to my club’s public image chair, I’m consumed with a zeal for putting the Rotaract Club of Surulere South on the map. I want us to be known for the selfless services our members are rendering. I want to motivate others to join us in the work we do.

You see, it’s one thing to carry out projects. It’s another thing to publicize them on Rotary Showcase and social media. Many of us know the importance of social media, but managing social media platforms effectively can be a challenge.

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The power of goodness

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By Nijad K. Al Atassi, 2020-23 Rotary public image coordinator for Zone 21B

In my first year as a Rotary public image coordinator, I dreamed of having a video competition to tell Rotary stories and let communities all over the world see the lasting change Rotary makes. Clubs and districts could let the world know about Rotary and our impact by sharing these inspiring videos within their communities, on social media, and elsewhere. I had in mind something that would leave its mark on the hearts and minds of Rotarians and non-Rotarians alike.

When I shared this idea with the Zone 21B assistant Rotary public image coordinators, the team was keen to make the video competition a reality. We drafted criteria, chose a title (“The Power of Goodness”), made a flier, and sent invitations to the district governors, club presidents, secretaries, and district and club public image coordinators.

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How district leaders empower Rotary clubs

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By Yasir Maqbool, president of the Rotary Club of Lahore Sharqi (East), Pakistan

At Rotary, our success stems in no small part from the dedication and commitment of our leadership. Rotary clubs are led by club presidents, who undergo extensive training and then commit to go beyond their leadership year to achieve their clubs’ goals in keeping with the objectives of Rotary. Club presidents receive critical support and guidance from district leaders, who themselves receive extensive training in preparation for helping clubs achieve those goals.

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