How to create your own Instagram story

An Instagram story about Miles to End Polio using sound on and clock stickers.

By Ashley Demma, social & digital specialist for Rotary International

As a social media team here at Rotary headquarters, we are encouraged to see a growing number of clubs adopt social media to promote Rotary and tell their stories. We realize that keeping up with all the changes to social media can be challenging. So I wanted to share one of the exciting new features we have been using to tell Rotary’s story, and give you a few tips for creating your own.

Instagram stories are any piece of vertical content, either a photo or video or text, that disappear about 24 hours after you create it, similar to Snapchat. You can extend how long a story is viewable by adding it to your highlights. Stories tend to get more engagement than your regular grid posts, making them a powerful publicity tool. Here’s how you do it: Continue reading

How to master Rotary’s public image campaign

Pat O'Donnell

Pat O’Donnell

By Pat O’Donnell, Rotary Club of Olathe, Kansas, USA

The People of Action campaign is all about showing and telling the public who Rotary really is – a group of people that unites for good and actually roll up their sleeves and do meaningful projects that help their communities.

I know a little about getting the message out, having worked in broadcast journalism. So I naturally got excited when, as the public image chair for my district, I had the chance to coordinate a People of Action media buy covering four Rotary districts in my home region of Kansas and northwest Missouri, USA.   Continue reading

Our top stories of 2018

Rotary clubs of Guernsey and Guernesiais light the Government House purple for end polio.

Throughout the year, Rotary members have shared their inspiring stories here on our blog. As the year draws to a close, we wanted to take a moment to look back at some of the top posts of the year (based on views). Thank you for sharing, and keep telling Rotary’s story! Continue reading

No checks please! Better photos tell better stories

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By Chris Offer, Rotary Club of Ladner, Delta, British Columbia, Canada (District 5040)

I was recently at a Rotary conference in Karachi, Pakistan. One session was a series of short presentations on club service projects. Most of the presentations were in Urdu, which I don’t speak. Fortunately, several speakers had very good slide presentations. I could understand the presentations. Photos of children at computer terminals with smiles or women at a clinic told me about the projects. I missed details but not the main ideas.

When photographs are used, they tell better Rotary stories. Continue reading