5 steps to club growth: why membership matters

Ainsley Brown at installation banquet

Ainsley Brown, left, receives his pin as Vocational Service Director from then-president Jemelia Davis at the club’s 2017 installation banquet.

By Ainsley Brown, Rotary Club of St. Andrew, Jamaica

My club, the Rotary Club of St. Andrew, Jamaica, has a storied history. We were chartered in 1966, four years after Jamaica’s independence from the United Kingdom, as the third Rotary club in Jamaica. We have a pioneering spirit as demonstrated by being the first Rotary club in Jamaica to allow women to join.

Rotary is a wonderful global movement that allows individuals to come together and take actions that are an expression of our collective will to make this world a better place. Our members are our greatest strength, and membership matters. But our greatest strength is also our greatest challenge. Like a lot of clubs, we struggle with membership. How do we recruit new members, retain existing members, transition members of Rotaract into Rotary, and re-engage current or former members? Continue reading

Magic potion for membership growth?

Nancy LeonhardtBy Nancy Leonhardt, 2018-19 membership chair for District 6150, Arkansas, USA

When it comes to membership growth, there are no magic potions. Our district was blessed to add more than 65 new members last year, one of only four districts in our zone to have any increase. But I can’t point to just one thing we did that achieved those results. Instead, planning, goal-setting, follow-thru, and hard work on the part of many committed individuals were instrumental in the success we achieved. Continue reading