By Rotary staff
We are excited to reveal a new public image campaign, People of Action, at this year’s Rotary International Convention in Atlanta, Georgia, USA. As Rotarians from all over the world came to Atlanta, they are experiencing and learning about this global campaign for the first time at the convention, held at Atlanta’s Georgia World Congress Center, 10-14 June 2017.
Convention attendees are greeted by new People of Action advertisements on billboards at the airport and around the city of Atlanta. At the venue, the ads are prominently displayed in the convention halls—on the windows and banners throughout the conference center.
There’s also a full agenda to help introduce and inform Rotarians about the new campaign. During the plenary session this morning, John Smarge, Chair of the Communications Committee, showed the campaign video and talked about this campaign as an important next step in promoting awareness and understanding of Rotary, as well as the impact Rotarians make around the world.
- Rotary’s social media team will publish the People of Action campaign on their Rotary channels in all Rotary languages.
- There will also be two breakout sessions that will include information about the campaign. A session will run on Wednesday afternoon in Rooms B304-305: Becoming an Effective Rotary Communicator and Promoting Rotary in Your community
Whether you are attending this year’s convention or staying home, it’s a good time to start planning for how your club will use the People of Action campaign ad to promote Rotary in your community.