7 tips for creating compelling social media content

Harvard Community Garden

Elizabeth Sanchez and her mother, Reina Montes, harvest vegetables from a community garden in Harvard, Illinois, a  project of the local Rotary club. Use photos like these in your social media posts to show Rotarians as People of Action, and clearly address the problem, solution, and impact. Photo by Monika Lozinska/Rotary International

By Ashley Demma, social & digital specialist for Rotary International

It’s hard to believe that social media has been around for more than twenty years. From the early days of crafting the perfect AIM away message in the late ‘90s to the rise of sharing photography on Instagram … social media has certainly come a long way and continues to evolve. It’s important to remember why we started getting “social” in the first place: to connect with one another.

Sharing stories that show Rotarians as People of Action on social media is an easy and effective way to amplify your club’s success to the world and build awareness and understanding of what we do. Below are 7 tips to create engaging social media content: Continue reading

How to improve your photography: telling Rotary’s story in pictures

Rotarians and Rotaractors plant mangrove trees at Bonefish Pond National Park in Nassau.

By Alyce Henson, Rotary International staff photographer

Over the last year, I have worked on a few assignments highlighting club projects in Nassau, Bahamas, and Seattle, Washington, USA. Each project demonstrates how Rotarians take action to solve problems in their own communities. These type of projects translate well into visual storytelling content.

My approach to photography remains consistent with the Rotary brand: I strive to make authentic images that represent the values and personality of Rotary. Because of this, I am able to create appealing images that tell a bigger story – one that reflects the projects and people who make the world a better place.

Using photography to tell a story can become complex and challenging, but it doesn’t have to be. By following a few guidelines, having a focused mindset, and applying a bit of confidence, you can take great pictures with less intimidation. Below are some photo tips based on recent images I took in Nassau and Seattle. Try these, and you might be surprised what you can capture. Continue reading

Helping the homeless, one tiny house at a time

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Editor’s note: World Homeless Day, 10 October, is an opportunity to educate people about homelessness and raise awareness in your community.  

By John Matthews, Rotary International Vice President 2018-19 and member of the Rotary Club of Mercer Island, Washington, USA. Photos by Alyce Henson/Rotary International

Spending the night under the stars sounds romantic. But for hundreds of thousands of Americans, it’s the exact opposite. It’s not a choice; it’s an unpleasant reality that can quickly become detrimental to one’s life. And it happens more often than most people with a roof over their heads might think – 553,742 people were homeless on a single night in 2017. Alarmed by the growing homeless population in our city, my club and I felt compelled to take action. Continue reading

Changing public perception of homelessness

Rotaractors deliver Bento Boxes

Rotaract members in the Taipei Tin Harbour club talk with a homeless person as they deliver a single-meal home-packed “Bento Box.” Members are trying to change people’s stereotypes of the homeless.

By Elyse Lin, Rotaract Club of Taipei Tin Harbour, Taiwan

Being a part of the Rotary family for years, I’ve learned to be more aware of social issues in our community. Having taken part in a number of service projects, I started to think about what we could do to make sustainable change in the city.

Homelessness is a complicated issue in Taipei. Most people have a stereotype of the homeless that makes it difficult for them to find a job or break out of the vicious cycle they are in. We decided to take action to meet the basic needs of people living on the street and change people’s perceptions about the homeless. Continue reading

People of Action campaign rocks San Diego airport

People of Action videos greeted travelers at the San Diego International Airport 10-24 January.

By Scott Carr, 2017-18 governor of District 5340

We enjoy serving as the host district for Rotary’s annual training event of incoming district governors here in San Diego, California, and are honored to provide volunteers to help with transportation, serve as hospitality night hosts, and greet arriving leaders at the airport. It is an important role. When you’ve been flying in a cramped airplane for 20 hours or more, there is no better sight than a smiling Rotarian to greet you and help you get to your destination. Continue reading

Unveiling People of Action

By Rotary staff

We are excited to reveal a new public image campaign, People of Action, at this year’s Rotary International Convention in Atlanta, Georgia, USA. As Rotarians from all over the world came to Atlanta, they are experiencing and learning about this global campaign for the first time at the convention, held at Atlanta’s Georgia World Congress Center, 10-14 June 2017. Continue reading