Martin Cohn holds up containers of Green Mountain Yogurt made from surplus milk.
By Martin Cohn, past president of the Rotary Club of Brattleboro, Vermont, USA
In the early days of the COVID-19 pandemic, Vermont dairy farmers were in trouble. With the close of colleges and restaurants, there was too much supply of milk. This excess was headed to be spilled into mudholes. At the same time, the need to help food-insecure families was increasing. How could food that was being wasted reach people who needed food?
That’s when I heard about a project where the Vermont Agency of Agriculture, Food and Markets was coordinating an effort to recover raw milk from being disposed of while creating a new, temporary food supply for Vermont Foodbank. In collaboration with the Vermont Community Foundation, $60,000 was made available to purchase this milk for the benefit of Vermonters. These efforts were particularly important as Vermont’s dairy industry, like all sectors, had been challenged by COVID-19 but remain essential to the state’s food supply. However, more money was needed. Continue reading
People of Action campaign assets are available in the Brand Center.
By Ron Janssen, governor of District 6980 (Florida, USA)
Our People of Action campaign tells the world Rotarians are people of action. But are we as district leaders being people of action when it comes to that very campaign?
Faced with a tight budget, many district leaders think there is little room in their spending plan for discretionary items like People of Action ads. The campaign is designed to increase awareness in Rotary and our humanitarian efforts. The desired result is membership growth, which ultimately grows dues and our budget. So isn’t it ironic that it is among the last things we tend to fund? Continue reading
Screenshot of the Power in Our Connections video. You can find it in the Brand Center.
By RI’s social & digital team
Have you visited the Brand Center lately? We’ve added a new video, “Power in Our Connections,” that you can share on social media. By doing so, you become part of our public image campaign, helping us show how we are People of Action. Continue reading
By Pat O’Donnell, Rotary Club of Olathe, Kansas, USA
The People of Action campaign is all about showing and telling the public who Rotary really is – a group of people that unites for good and actually roll up their sleeves and do meaningful projects that help their communities.
I know a little about getting the message out, having worked in broadcast journalism. So I naturally got excited when, as the public image chair for my district, I had the chance to coordinate a People of Action media buy covering four Rotary districts in my home region of Kansas and northwest Missouri, USA. Continue reading
Rotary clubs of Guernsey and Guernesiais light the Government House purple for end polio.
Throughout the year, Rotary members have shared their inspiring stories here on our blog. As the year draws to a close, we wanted to take a moment to look back at some of the top posts of the year (based on views). Thank you for sharing, and keep telling Rotary’s story! Continue reading
Elizabeth Sanchez and her mother, Reina Montes, harvest vegetables from a community garden in Harvard, Illinois, a project of the local Rotary club. Use photos like these in your social media posts to show Rotarians as People of Action, and clearly address the problem, solution, and impact. Photo by Monika Lozinska/Rotary International
By Ashley Demma, social & digital specialist for Rotary International
It’s hard to believe that social media has been around for more than twenty years. From the early days of crafting the perfect AIM away message in the late ‘90s to the rise of sharing photography on Instagram … social media has certainly come a long way and continues to evolve. It’s important to remember why we started getting “social” in the first place: to connect with one another.
Sharing stories that show Rotarians as People of Action on social media is an easy and effective way to amplify your club’s success to the world and build awareness and understanding of what we do. Below are 7 tips to create engaging social media content: Continue reading
Rotarians and Rotaractors plant mangrove trees at Bonefish Pond National Park in Nassau.
By Alyce Henson, Rotary International staff photographer
Over the last year, I have worked on a few assignments highlighting club projects in Nassau, Bahamas, and Seattle, Washington, USA. Each project demonstrates how Rotarians take action to solve problems in their own communities. These type of projects translate well into visual storytelling content.
My approach to photography remains consistent with the Rotary brand: I strive to make authentic images that represent the values and personality of Rotary. Because of this, I am able to create appealing images that tell a bigger story – one that reflects the projects and people who make the world a better place.
Using photography to tell a story can become complex and challenging, but it doesn’t have to be. By following a few guidelines, having a focused mindset, and applying a bit of confidence, you can take great pictures with less intimidation. Below are some photo tips based on recent images I took in Nassau and Seattle. Try these, and you might be surprised what you can capture. Continue reading
Editor’s note: World Homeless Day, 10 October, is an opportunity to educate people about homelessness and raise awareness in your community.
By John Matthews, Rotary International Vice President 2018-19 and member of the Rotary Club of Mercer Island, Washington, USA. Photos by Alyce Henson/Rotary International
Spending the night under the stars sounds romantic. But for hundreds of thousands of Americans, it’s the exact opposite. It’s not a choice; it’s an unpleasant reality that can quickly become detrimental to one’s life. And it happens more often than most people with a roof over their heads might think – 553,742 people were homeless on a single night in 2017. Alarmed by the growing homeless population in our city, my club and I felt compelled to take action. Continue reading
Rotaract members in the Taipei Tin Harbour club talk with a homeless person as they deliver a single-meal home-packed “Bento Box.” Members are trying to change people’s stereotypes of the homeless.
By Elyse Lin, Rotaract Club of Taipei Tin Harbour, Taiwan
Being a part of the Rotary family for years, I’ve learned to be more aware of social issues in our community. Having taken part in a number of service projects, I started to think about what we could do to make sustainable change in the city.
Homelessness is a complicated issue in Taipei. Most people have a stereotype of the homeless that makes it difficult for them to find a job or break out of the vicious cycle they are in. We decided to take action to meet the basic needs of people living on the street and change people’s perceptions about the homeless. Continue reading
People of Action videos greeted travelers at the San Diego International Airport 10-24 January.
By Scott Carr, 2017-18 governor of District 5340
We enjoy serving as the host district for Rotary’s annual training event of incoming district governors here in San Diego, California, and are honored to provide volunteers to help with transportation, serve as hospitality night hosts, and greet arriving leaders at the airport. It is an important role. When you’ve been flying in a cramped airplane for 20 hours or more, there is no better sight than a smiling Rotarian to greet you and help you get to your destination. Continue reading