People and connections – the logo of the 2022-23 presidential theme

By Gundula Miethke, Specialist, Regional Content and Communication • Europe/Africa at RI Headquarters in Evanston, Illinois, USA

Imagine Rotary” is the 2022-23 presidential theme that RI President-elect Jennifer Jones revealed on 20 January. She is asking Rotary members to dream big and take action: “We all have dreams, but acting on them is a choice. Imagine a world that deserves our best, where we get up each day knowing that we can make a difference.” 

The logo for the theme was designed by Riki Salam, an Australian artist and graphic designer specializing in contemporary Indigenous art, design, and communications. He also created the 2023 Rotary International Convention logo which will be held in Melbourne, Australia, thus connecting the two by a shared visual language.

Meaning of the design elements

There is, of course, a deeper meaning behind each element of the design. The circle in aboriginal culture for instance, signifies our connections to one another. The dots around it represent people and there are seven because of Rotary´s areas of focus.

The circle and the dots together become a navigation star – our guiding light. The solid line underneath is what is referred to as a digging stick and it is used when doing hard work. And since Rotary members are people of action – it represents a tool for getting things done.

The colors

The colors green, purple, and white are not necessarily connected to aboriginal culture. President-elect Jennifer Jones asked the new crew of Governors to use one, two, or all three when dressing for official events instead of using a theme jacket. “As we celebrate diversity, equity and inclusion, I wanted all of us to be able to express ourselves differently in what we wear, but still have connection,” she explained.

There are several ways to interpret the colors: Purple for example stands for polio eradication, green for the environment, the newest addition to our areas of focus, and white for peace, our core mission. Together, they are the colors of the women’s movement, the Suffragette – a subtle nod to this history as Jones pointed out, since she will be the first female RI president.

12 thoughts on “People and connections – the logo of the 2022-23 presidential theme

  1. The meaning of the presidential theme 2022-2023, “IMAGINE ROTARY” is self explanatory.. let us imagine or dream of big things and put out effort to make it happen, but one at a time.

    I wish all the best for Jenifer Jones, the First Lady President of Rotary international and world as well. Being a Lady President of RC Greater Calcutta 2022-2023, i feel proud of her.

    Kudos to the Artist and Desiner Riki Salam of Presidential theme logo. He did a good job.

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  2. Great. Powerful and meaningful theme. Colours remember Polio Eradication, Environment and suffragette movement of women. As a whole, it is a guiding light and a tool for Rotarians for getting things done. Good. Thank you.

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  3. tryin to embrace the theme …Imagine to me is future tense … what about the present…acting in the present…will try harder to embrace imagine Rotary …nice Logo …thanks

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  4. “Let it be” Rotary
    That’s my slogan in Life
    After 20 years as a member of this Great Family “ROTARY”
    Can you Imagine how Rotary can make Changes in the World
    One simple example
    During the horrific times of the Coronavirus Pandemic
    We shared one Ventilator/Respiratory Eqipment with Rotary Club India just to show Solidarity and support.
    Few month later Rotary Club India said a big Thank by sending Rotary Club of Beirut Cosmopolitan medication that Lebanon was in urgent need.
    That’s Rotary
    “Let it be” Rotary
    John Edde
    Past President
    ID: 5275312

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  5. I love the logo as it ties in with Indigenous people everywhere. Canada, unfortunately, has not treated our Indigenous people well with our residential schools and the hundreds of deaths of children there due to abuse, neglect, experimentation, and disease. We also need to atone for the 60s scoop, and our whole history of their treatment. The symbolism of the circle and people, and the colours of the environment, peace, and the suffragette movement are perfect. Thank you.

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