Michael Bucca (right) celebrates his wife becoming a Rotary member.

By Michael Bucca, Membership Chair, Central Ocean Rotary Club of Toms River, New Jersey, USA

Most Rotary clubs would be elated to have the chance to add new members on a regular basis. Many around the world have used traditional recruitment methods such as membership drives, advertising in newspapers, and inviting guest speakers to join. While clubs have success with these methods, there is one key component that helps convert more prospective members into actual members. Continue reading →