Why vision and mission are critical to a club

Rotary Club of James RIver, Richmond, Virginia

Members of the Rotary Club of James River, Richmond, Virginia, USA.

By Richard Cunningham, Rotary Club of James River, Richmond, Virginia, USA

To be continually successful in membership development through good times and bad, a club must know who it is – its appeal. It is important to have a vision statement (what the “end state” looks like) and a mission statement. Continue reading