3 thoughts on attracting members and keeping them

By Abdulwahab B Akinlade, past president of the Rotaract Club of Ikorodu Golden, Lagos, Nigeria

Abdulwahab B. Akinlade
Abdulwahab B. Akinlade

Membership is the backbone of organizations like Rotary. My friend Musiliu Babatunde has a favorite song about Rotary, and it is called Wake Up Rotarians. It talks about the importance of membership to a club and how a club will become inactive and die if there are no members. The song prompted me to think about ways we can attract members. Here are a few thoughts:

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3 ingredients to keep members happy

Members of the Metro Bethesda Rotary Club enjoy a service project.

By Barton Goldenberg, member of the Metro Bethesda Rotary Club, Maryland, USA

I had the pleasure to be invited recently to an online Rotary discussion regarding member apathy. We were two past district governors, an assistant governor, two past club presidents – one from a large club and one from a smaller club— and a community service chair from a large club.

The topic was why some (many?) Rotarians are reluctant to participate or get involved in Rotary activities. Based on a district-wide survey of the impacts of the COVID-19 pandemic I facilitated in June at the end of my governor year (results are posted on our district website), we knew we would be facing membership challenges this Rotary year, particularly around member engagement.

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