How to reach prospective members in the workplace

The Rotary Club of Cayman Island's project team to Guatemala.

The Rotary Club of Grand Cayman’s project team to Guatemala.

By Gina McBryan, a member of the Rotary Club of Grand Cayman, Cayman Islands 

We all have our stories of how we were introduced to Rotary, and for the most part, those stories are positive. I could have been a Rotary member much sooner, had someone approached me.

I’m sure every club encourages their members to bring along guests and sponsor new members. For the past five years I have been a Rotary member, I’ve heard the same words of encouragement from my club leaders. And worldwide, our membership totals have remained stable. This makes me think of that line about the definition of insanity, “doing the same thing over and over again yet expecting different results.” Continue reading

Want members? Then get social!

160609_getsocialBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

Did you know more than a billion people use social media every day?

Social media is readily accessible, instantaneous, cost effective and user friendly. It offers your Rotary club a fantastic opportunity to communicate more effectively with members and supporters and can energise the way you promote your club and find new members.

Here are just a few examples of ways your club can use social media: Continue reading

The Jam on Instagram: Why your club should use it

160513_burrell_instagramBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

The most engaging posts on social media are the ones that include images. That isn’t a statement, it’s a fact!

Out of all of the social media networks, I have to say Instagram is my favorite. Why? Because photos equal fun!

Although Facebook is currently the most popular social network, other platforms have Continue reading

Using social media to expand your event’s reach

A notice about the Live Event on the World Bank website.

A notice about the Live Event on the World Bank website.

By Quentin Wodon

On 8 March, I helped organize an event at the World Bank in celebration of International Women’s Day designed to illustrate the power of women to change the world. The main speakers for the event, sponsored by the World Bank Group Staff Association, were Marion Bunch and Deepa Willingham, both dynamic Rotary members.

We learned a few valuable lessons from our efforts to promote the event online through social media. First, with about 250 people attending at the World Bank, the event was a success. But more importantly, 3,341 unique visitors viewed the event through the World Bank Live platform. That means 13 times more people watched the event online as did in person. We expect even more people to watch the recording of the event when it is made available on the event’s webpage. Continue reading

How I learned to stop worrying and love social media

160408_lovesocialBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

Did you know Baby Boomers are the fastest growing demographic on Facebook?

This doesn’t surprise me at all! I think there’s this myth that anyone over 50 is technically inept, but I’m not buying it. Perhaps some “seniors” might not be as technically savvy as the younger generation. But I don’t think all of them are clueless when it comes to new technology or social media.

Facebook and other social networks have enabled Boomers to get in touch with long-lost friends and relatives, as well as see pictures of their grandchildren. If they can use social media for a few family happy snaps, it’s not that far a stretch to get your older members over their initial fear or discomfort with social media, and to start thinking about using the tools in an even more beneficial way for your club. Continue reading

6 social media resolutions to get your club noticed

160204_SocialMediaPartyPopperBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

Maybe you spent much of last year banging away on social media to gain exposure for your club (because everyone says you should), but you felt like you were getting nowhere fast. It’s still early in the year. Why not take a step back, make an honest assessment of your approach, and determine what you could do better.

Here are six social media resolutions I think you should make this year to elevate your club’s social media exposure. Continue reading

Rotary Day winning video

By Rotary Voices staff

From the time he took office, RI President Gary C.K. Huang invited Rotary clubs and districts to hold a special Rotary Day during 2014-15 to introduce community members to Rotary. He also encouraged them to submit short videos of these events for a chance to receive special recognition. Congratulations to District 2430 (Turkey), whose video — included here — was the winning entry. Twelve other videos were chosen as finalists.

See the other finalists

Rotary club meets on a train

Members of the Rotary Club of Pune Deccan Queen meet on the passenger train between Pune and Mumbai.

Members of the Rotary Club of Pune Deccan Queen meet on the passenger train between Pune and Mumbai.

By Deepak Shikarpur, past district governor

On the Deccan Queen Express, an Indian passenger train that connects Mumbai with Pune, members of the Rotary Club of Pune Deccan Queen conduct their weekly meeting. It may very well be the only Rotary club in the world that meets on a train.

The Deccan Queen is one of the most popular trains in the sector and a daily means of transportation for thousands commuting between the two cities. The idea was first proposed in 2012, but since the route crosses through two Rotary districts, it took a while to reach agreement the club would be considered to meet in District 3131 (which includes Pune).

Every Thursday, members get together in a special car for pass holders. There are 25 members at the moment, and prominent citizens traveling on the train are invited as speakers. We have conducted community service projects including health checkup camps for train porters and railway staff, and made infrastructure improvements to the station in Pune. We are planning to begin monthly fellowship meetings in the city so members can bring their family and they, too, can experience the joy of Rotary.

Find a Rotary club near you

How to use hashtags to promote #Rotary

150209_burrellBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia, and a regular contributor to this blog

Have you noticed that everywhere you look these days people are using this symbol #?

To the social media novice, hashtags might seem confusing, annoying, or even pointless at first. But if you understand their purpose and learn how to use them properly, hashtags can be a powerful way to help you engage with new members and the community and increase Rotary awareness. Continue reading

Why we need to share Rotary’s good news

Nisha Kotecha

Nisha Kotecha

By Nisha Kotecha, president of the Rotaract Club of Hampstead, Hendon and Golders Green, England

I know a Rotary Club that has changed the lives of hundreds, if not thousands, of young people over the years. I know this because I have attended some of their meetings. And because I am one of the lives they have changed.

The Rotary club I am referring to is one of the largest in London, so they don’t need to generate publicity around their activities. Or do they? Continue reading