Tag Archives: publicity

Bring sunshine to a stormy day

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Taking part in a service project in Manila.

By Maria Elena “Marilen” Tronqued-Lagniton, past president of the Rotary Club of Cubao Edsa, Quezon City, Philippines

I shall pass this way but once. Any good that I can do or kindness I can show let me do it now.

But what if today was the last day of your life? Would you be fulfilled with how you have invested your time? Would you have any regrets? Time is the currency we begin each day with. It is our most valuable and most limited asset. Continue reading →

Resolve to protect the Rotary brand in the new year

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Amanda Wendt

Amanda Wendt

By Amanda Wendt, vice chair of the RI Communications Committee and a member of the Rotary Club of Melbourne, Victoria, Australia

I recently saw a story on television about a West Papuan woman who received life-changing facial surgery to fix a a deformity which had caused her a lifetime of struggling to eat, drink and speak. Members of the Rotary Club of Liverpool West and Bendigo Strathdale flew the woman to Australia for the surgery. I was instinctively moved to share the story immediately with my network, congratulating the team involved and expressing how truly proud I was at that moment to be a Rotarian.

I’m sure many of my fellow Rotary members can relate to this feeling. We’ve all experienced pride when our Rotarian friends locally or abroad have helped change the world. But this instance made me realize that we have something else that communicates that sense of pride and it is valuable to preserve and promote. Continue reading →

How to be innovative with People of Action campaign

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People of Action campaign assets are available in the Brand Center.

By Ron Janssen, governor of District 6980 (Florida, USA)

Our People of Action campaign tells the world Rotarians are people of action. But are we as district leaders being people of action when it comes to that very campaign?

Faced with a tight budget, many district leaders think there is little room in their spending plan for discretionary items like People of Action ads. The campaign is designed to increase awareness in Rotary and our humanitarian efforts. The desired result is membership growth, which ultimately grows dues and our budget. So isn’t it ironic that it is among the last things we tend to fund? Continue reading →

Changing public perception of homelessness

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Rotaractors deliver Bento Boxes

Rotaract members in the Taipei Tin Harbour club talk with a homeless person as they deliver a single-meal home-packed “Bento Box.” Members are trying to change people’s stereotypes of the homeless.

By Elyse Lin, Rotaract Club of Taipei Tin Harbour, Taiwan

Being a part of the Rotary family for years, I’ve learned to be more aware of social issues in our community. Having taken part in a number of service projects, I started to think about what we could do to make sustainable change in the city.

Homelessness is a complicated issue in Taipei. Most people have a stereotype of the homeless that makes it difficult for them to find a job or break out of the vicious cycle they are in. We decided to take action to meet the basic needs of people living on the street and change people’s perceptions about the homeless. Continue reading →

No checks please! Better photos tell better stories

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This slideshow requires JavaScript.

By Chris Offer, Rotary Club of Ladner, Delta, British Columbia, Canada (District 5040)

I was recently at a Rotary conference in Karachi, Pakistan. One session was a series of short presentations on club service projects. Most of the presentations were in Urdu, which I don’t speak. Fortunately, several speakers had very good slide presentations. I could understand the presentations. Photos of children at computer terminals with smiles or women at a clinic told me about the projects. I missed details but not the main ideas.

When photographs are used, they tell better Rotary stories. Continue reading →