Changing public perception of homelessness

Rotaractors deliver Bento Boxes

Rotaract members in the Taipei Tin Harbour club talk with a homeless person as they deliver a single-meal home-packed “Bento Box.” Members are trying to change people’s stereotypes of the homeless.

By Elyse Lin, Rotaract Club of Taipei Tin Harbour, Taiwan

Being a part of the Rotary family for years, I’ve learned to be more aware of social issues in our community. Having taken part in a number of service projects, I started to think about what we could do to make sustainable change in the city.

Homelessness is a complicated issue in Taipei. Most people have a stereotype of the homeless that makes it difficult for them to find a job or break out of the vicious cycle they are in. We decided to take action to meet the basic needs of people living on the street and change people’s perceptions about the homeless. Continue reading

No checks please! Better photos tell better stories

This slideshow requires JavaScript.

By Chris Offer, Rotary Club of Ladner, Delta, British Columbia, Canada (District 5040)

I was recently at a Rotary conference in Karachi, Pakistan. One session was a series of short presentations on club service projects. Most of the presentations were in Urdu, which I don’t speak. Fortunately, several speakers had very good slide presentations. I could understand the presentations. Photos of children at computer terminals with smiles or women at a clinic told me about the projects. I missed details but not the main ideas.

When photographs are used, they tell better Rotary stories. Continue reading

People of Action campaign rocks San Diego airport

People of Action videos greeted travelers at the San Diego International Airport 10-24 January.

By Scott Carr, 2017-18 governor of District 5340

We enjoy serving as the host district for Rotary’s annual training event of incoming district governors here in San Diego, California, and are honored to provide volunteers to help with transportation, serve as hospitality night hosts, and greet arriving leaders at the airport. It is an important role. When you’ve been flying in a cramped airplane for 20 hours or more, there is no better sight than a smiling Rotarian to greet you and help you get to your destination. Continue reading

How Rotary became the heart, soul of polio eradication

Ken Solow

By Ken Solow, past governor of District 7620

Have you ever wondered how Rotary became involved with polio eradication in the first place? I did. I used to use polio eradication as an example of poor goal setting in my presidents-elect training seminar classes. It was up there right next to world peace. I mean … really?

It turns out that one of the true giants in our story was a past governor in my district (7620). His name is Dr. John Sever. While you’ve probably never heard of him, I think when you learn his story you will be amazed. You will also learn about many other Rotary leaders who have been a part of the incredible story of how Rotary got started on our journey to eradicate polio.  Continue reading

7 steps to increasing your club’s Facebook presence

Facebook cover photo

Use a cover photo that really speaks to your club’s mission.

170214_wardBy Melissa Ward, Rotary Club of Twin Bridges, Southern Saratoga, New York, USA and chair of the Rotarians on Social Networks Fellowship

A Facebook page gives your club a voice on Facebook. With so much other “noise” on social media, there are several things you can do to raise your club’s page above the distractions.  Continue reading

New Year’s resolution: Stand up and be an ambassador for Rotary

150209_burrellBy Evan Burrell, Rotary Club of Turramurra, New South Wales, Australia

It’s a new year, and here’s something you can resolve to do for your club and for Rotary in 2017.

Think about the last time someone gave you a “word-of-mouth referral” that influenced your decision to do something. Maybe a friend shared a new favorite restaurant over Facebook, or your neighbour recommended a plumber. Or maybe it was that friendly suggestion to come along to a Rotary club meeting that got you involved in Rotary in the first place. Regardless, you probably acted on the referral, in part, because it came from someone you trust! Continue reading

A sneak peek at the Web refresh

A sneak peak at the new Our Causes page.

A sneak peak at the new Our Causes page.

By Rotary staff

In January, visitors to Rotary.org will discover a new, contemporary site that tells Rotary’s story in a fresh and exciting way. It’s the first step in a two-part process to refresh our entire website: first the public site, Rotary.org, and then My Rotary.

Some of the changes will be obvious: a modern design, increased use of imagery and graphics to tell our stories, and better organization of content to help readers find out who we are and what we’re doing. Others, like the improved speed of the site, will be a welcome surprise.

We believe these changes will more clearly show that Rotary is making the world a better place — and will persuade potential members and donors to support Continue reading

How to promote your club by not talking about your club

Volunteers from Capitol Hill Group Ministry assist the homeless.

Volunteers from Capitol Hill Group Ministry assist the homeless. Photo courtesy Capitol Hill Group Ministry

By Quentin Wodon, Rotary Club of Capitol Hill, Washington, D.C., USA

Sometimes the best way to gain a little attention for your club is to not talk about your club, but about other worthy groups and volunteers you are working with.

Rotary members are becoming more aware of the need to tell their Rotary story. But here’s the catch. It may be better to use local blogs or magazines in your community rather than your club or district’s own channels. This is because typically, these external sources will have a much larger readership. Continue reading

How to reach prospective members in the workplace

The Rotary Club of Cayman Island's project team to Guatemala.

The Rotary Club of Grand Cayman’s project team to Guatemala.

By Gina McBryan, a member of the Rotary Club of Grand Cayman, Cayman Islands 

We all have our stories of how we were introduced to Rotary, and for the most part, those stories are positive. I could have been a Rotary member much sooner, had someone approached me.

I’m sure every club encourages their members to bring along guests and sponsor new members. For the past five years I have been a Rotary member, I’ve heard the same words of encouragement from my club leaders. And worldwide, our membership totals have remained stable. This makes me think of that line about the definition of insanity, “doing the same thing over and over again yet expecting different results.” Continue reading

Want members? Then get social!

160609_getsocialBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

Did you know more than a billion people use social media every day?

Social media is readily accessible, instantaneous, cost effective and user friendly. It offers your Rotary club a fantastic opportunity to communicate more effectively with members and supporters and can energise the way you promote your club and find new members.

Here are just a few examples of ways your club can use social media: Continue reading