Screenshot of the Power in Our Connections video. You can find it in the Brand Center.
By RI’s social & digital team
Have you visited the Brand Center lately? We’ve added a new video, “Power in Our Connections,” that you can share on social media. By doing so, you become part of our public image campaign, helping us show how we are People of Action. Continue reading →
By Pat O’Donnell, Rotary Club of Olathe, Kansas, USA
The People of Action campaign is all about showing and telling the public who Rotary really is – a group of people that unites for good and actually roll up their sleeves and do meaningful projects that help their communities.
I know a little about getting the message out, having worked in broadcast journalism. So I naturally got excited when, as the public image chair for my district, I had the chance to coordinate a People of Action media buy covering four Rotary districts in my home region of Kansas and northwest Missouri, USA. Continue reading →
Rotary clubs of Guernsey and Guernesiais light the Government House purple for end polio.
Throughout the year, Rotary members have shared their inspiring stories here on our blog. As the year draws to a close, we wanted to take a moment to look back at some of the top posts of the year (based on views). Thank you for sharing, and keep telling Rotary’s story! Continue reading →
Elizabeth Sanchez and her mother, Reina Montes, harvest vegetables from a community garden in Harvard, Illinois, a project of the local Rotary club. Use photos like these in your social media posts to show Rotarians as People of Action, and clearly address the problem, solution, and impact. Photo by Monika Lozinska/Rotary International
By Ashley Demma, social & digital specialist for Rotary International
It’s hard to believe that social media has been around for more than twenty years. From the early days of crafting the perfect AIM away message in the late ‘90s to the rise of sharing photography on Instagram … social media has certainly come a long way and continues to evolve. It’s important to remember why we started getting “social” in the first place: to connect with one another.
Sharing stories that show Rotarians as People of Action on social media is an easy and effective way to amplify your club’s success to the world and build awareness and understanding of what we do. Below are 7 tips to create engaging social media content: Continue reading →
Rotarians and Rotaractors plant mangrove trees at Bonefish Pond National Park in Nassau.
By Alyce Henson, Rotary International staff photographer
Over the last year, I have worked on a few assignments highlighting club projects in Nassau, Bahamas, and Seattle, Washington, USA. Each project demonstrates how Rotarians take action to solve problems in their own communities. These type of projects translate well into visual storytelling content.
My approach to photography remains consistent with the Rotary brand: I strive to make authentic images that represent the values and personality of Rotary. Because of this, I am able to create appealing images that tell a bigger story – one that reflects the projects and people who make the world a better place.
Using photography to tell a story can become complex and challenging, but it doesn’t have to be. By following a few guidelines, having a focused mindset, and applying a bit of confidence, you can take great pictures with less intimidation. Below are some photo tips based on recent images I took in Nassau and Seattle. Try these, and you might be surprised what you can capture. Continue reading →