How to get more bang out of your bulletin

150209_burrellBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

Every single time you publish your online club bulletin or newsletter and email it to your subscribers, you should be asking yourself, “Have I made it informative AND engaging?”

Basically, your club bulletin could be the best piece of writing ever, but if no one reads it, what is the point? And if they do happen to read it but get absolutely no value out of it, what have you accomplished? Continue reading

Where are all the young members?

Evan Burrell and club

Evan Burrell, left, discusses membership with Rotarians in Sydney, Australia. Photo by Monika Lozinska/Rotary International

By Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

As a former member of Rotaract and now a young Rotarian, I get asked quite a lot, “where do we find more young members like you?”

It may seem like young members are as elusive to catch as Pokémon, but with the right strategy and awareness, it’s not that difficult at all. The truth is, they are really all around us. Continue reading

How to handle a social media crisis

150209_burrellBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

There seems to be a social media crisis or PR nightmare almost every other week nowadays, and even your Rotary club isn’t immune to a potential crisis that can blow out of all proportion.

Crisis planning is essential and an effective crisis plan is based first and foremost on truth, transparency, and sincerity. Every Rotary club should have a strategy for how it will deal with a public relations disaster, either online or offline. If your club does not have a plan in place, I recommend your club devise one as a matter of urgency. Continue reading

What do we mean by vocation, anyway?

Alabama club builds wheelchair ramps

Members of the Rotary Club of Greater Huntsville, Alabama, USA, use their vocational skills to build two wheelchair ramps for needy families in December.

By Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

The question we face almost from the time we are old enough to talk is “What do you want to be when you grow up?”

It’s a question most often put to us by our parents, teachers, and friends. When we are young, we are content to keep our answers pretty vague or even whimsical. When I was 10, I wanted to be a Cowboy Astronaut Zookeeper!! Sometimes I wish I was one, if only to see the look on the face of Rotarians who ask me what my vocation is. Continue reading

Happy New Rotary Year!

150209_burrellBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia, and a regular contributor to this blog

It’s another new Rotary year, and with it come more decisions, responsibilities, and — more important — some inspiration.

A new Rotary year is a great time to make a fresh start. So how do you get off to a good start? That’s a question many Rotary members ask themselves when 1 July rolls around. Some dive straight in and make a big SPLASH! Others ease into it a little more gently. Continue reading

Tips for smarter fundraising

150209_burrellBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia, and a regular contributor to this blog

I’m not a huge donor with the capability of making or breaking your club’s fundraising campaign. At least not yet. And I am fully aware Rotary isn’t just a fundraising organization. But we do need funds to carry on our service projects and do good in the world.

So here are a few of my ideas for how to put fun back in your fundraiser, and increase your reach and effectiveness. Continue reading

How to use hashtags to promote #Rotary

150209_burrellBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia, and a regular contributor to this blog

Have you noticed that everywhere you look these days people are using this symbol #?

To the social media novice, hashtags might seem confusing, annoying, or even pointless at first. But if you understand their purpose and learn how to use them properly, hashtags can be a powerful way to help you engage with new members and the community and increase Rotary awareness. Continue reading

The benefits of Rotary: friends wherever you go

150209_burrellBy Evan Burrell, Rotary Club of Turramurra, New South Wales, Australia, and a former member of Rotaract

It’s nice to have connections in a foreign country. That’s what makes Rotary International so, um, international! Whether you’re travelling for work, or for leisure, you can visit a Rotary club almost anywhere you go. And one of the benefits of being a Rotary member is that you are certain to make new friends, and find valuable local information to enhance your stay, while you are at it.

Need to know the best things to see during your stay? Where to eat? You might even find someone who has a room to rent for cheap. Continue reading

What is your image of Rotary?

150209_burrellBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia, and a regular contributor to this blog

If you are a member of Rotary, you probably already know that it’s one of the largest and oldest service organizations, that we try to attract good people and equip them to be even better, and that we are all about doing good works in our local communities. But what does the general public think about Rotary? Continue reading

How does Rotary fulfill your need for service and fun?

Evan Burrell

Evan Burrell

By Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales

I’ve been volunteering with Rotary ever since I was a kid. Well, since I was 18. Originally, I joined for my own selfish reasons. I wanted to meet new people and find a girlfriend. I didn’t join because of some great desire to help change the world. I hadn’t had much experience with that at the time. But I soon realized what a difference I was making. Continue reading