Spouse membership is low hanging fruit

Club member and spouse
Carole Romp, left, and her partner, Dale Liebenthal, one of the club’s first spouse members. The Rotary Club of Sandusky’s spouse/partner plan has made it easy for spouses and partners to join.

By Maris Brenner, Rotary Club of Sandusky, Ohio, USA

As a career Sales/Marketing professional, it was always easier to “close the sale” when our potential client had familiarity with our product. And, in many cases, already liked it. In sales, we call this the “low hanging fruit.”

Most Rotary clubs already have potential members close by.

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