Club experience – the key to member satisfaction

Jessie Harman

By Jessie Harman, 2021-23 Rotary International Director

The results of the 2022 Rotary International All-Member Survey are clear – the number one driver of member satisfaction is club experience.  Just over 78,000 members responded to the online survey conducted by RI’s Research and Evaluation team.

A recently published report on the survey also spelled out the aspects of club experience that mattered most to members – “meeting enjoyment” and “confidence in club leadership,” followed closely by “satisfaction with club service,” “satisfaction with finding friends,” and “comfort with other club members.”

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