Public image in the age of COVID-19

By Laura Spear, assistant Rotary Public Image Coordinator for Zone 32

How can your club promote your activities and service projects if almost all of it is virtual today? Your club’s website and social media channels are now more important than ever.

Many clubs are meeting virtually, using tools like Zoom, WebEx, and GoToMeeting. Capture a screen image of your members and post it on your digital channels to show that your club remains active. Post club bulletins and newsletters to update your members and community on your club’s activities, even if you aren’t meeting in person. Consistent communication with both members and the public is essential for keeping your club visible in your community. Continue reading