Evan Burrell using social media to create a buzz

By Evan Burrell, Rotary Club of Turramurra, New South Wales, Australia

I’m sure your club puts a lot of effort into planning events like fundraising dinners, charity golf days, car shows, and changeovers ceremonies. You probably focus right down to the smallest detail. So why not put that much effort into promoting your event on social media?

Social media is a powerful tool for gaining exposure. But just like all the other necessary arrangements, getting good results takes a bit of preparation. Here are three tips for developing a social media strategy for your next event.

1. Create one unified hashtag for use across all social channels

By using an event-specific hashtag, you’ll make it easy for people to find not only what you’re sharing, but what other people are saying, too!

Recently, at the 2017 Rotary International Convention in Atlanta, Georgia, USA, the hashtag #Rotary17 allowed attendees to participate in an engaging conversation with fellow attendees and to see what everyone else was up to just by clicking the hashtag.

2. Share visual content

A lot of work goes into pulling off a fantastic event. Capture that effort with photos and share it, so people can see how you’re pulling everything together. Posting photos and videos is a great way to generate some buzz and boost engagement.

3. Get everyone involved with it

Think about all the people who will be there as part of the event and pull them into the conversation. For example, if you’re running a food and wine festival, include the stallholders and vendors in your posts and get them to post. If it’s a district conference, engage the speakers and sponsors, and even event staff.

Tell attendees to tweet and post about the event using your event-specific hashtag. Every little bit helps when it comes to getting the exposure your event deserves.

The beauty of social media is that it is a conversation, so let’s keep talking about Rotary!

Learn about Rotary International’s social media presence