By Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia
Every single time you publish your online club bulletin or newsletter and email it to your subscribers, you should be asking yourself, “Have I made it informative AND engaging?”
Basically, your club bulletin could be the best piece of writing ever, but if no one reads it, what is the point? And if they do happen to read it but get absolutely no value out of it, what have you accomplished?
Make sure your club bulletin works for you, and the best way to do that is to make sure you are offering your readers something of real practical value.
The original and most common form of engaging your readers is a survey. You could survey your readers about any number of things including how satisfied they are with your club or with a recent event, what they would like to see as future events, or what they think should be a topic for future speaker. You can even get more informal, and ask who they think will win the next big sports championship in your area.
Another way to increase reader interest is a generous use of photos, or even dropping in a video. If you use a photo, add a caption. Image and caption serve as a visual entry point for your readers and break up the monotony of text. As they say “a picture is worth a thousand words.” Have you got something funny to share? Maybe you can illustrate it with a few good photos. Or point your readers to a YouTube video. Websites like YouTube make it easy to incorporate multimedia into your online bulletin or newsletter.
Connect it to social media
And make sure whatever you do through your bulletin is integrated with your Facebook page. Ask your bulletin readers if they have anything to share on your club’s Facebook page. This not only involves your readers, but also promotes your social media channels.
Put some life into your next bulletin. Move beyond the monotony of text. Give them a reason to look forward to your next newsletter, and a reason to not only read, but be a part of the discussion. You want your subscribers to be active participants, not just passive occasional readers.
Find more advice on promoting your club