Despite our differences, one thing was clear from the beginning: we were both incredibly passionate about making a difference in the world, and we both love storytelling.
After less than a year of friendship, we joined forces and founded our digital marketing agency, Candeavor, on the belief that good marketing can change the world. Project Doing Good first came about when Mitty and I were sitting in the Four Points LAX hotel bar. Collectively, we give a lot to Rotary so Mitty suggested that we consolidate those resources and make a bigger impact globally. Naturally, we turned to what we know best: digital marketing.
How strong is your web presence?
We wanted to solve one pressing challenge in Rotary. So with our limited resources in mind, we decided we would focus on helping Rotary clubs all over the world create a stronger online presence. We wanted to build something every Rotary club could use. All we needed in return was some effort from the members of each club.
This has been a major under-taking for a business of our size (we just founded in 2015!) We juggled many ideas to figure out the best way to pay for this incredible project. We even considered a donate button specifically for Project Doing Good to help defray our costs of time, energy, and resources, but ultimately decided it would be better for any donate button to support the work of the Rotary club and The Rotary Foundation. So in the end, we simply decided to get started and give it all for free.
So here we are in the beta stage of Project Doing Good, looking forward to seeing if our ambitious, little naive, little silly side project will make the impact that we intend. We know that regardless of the outcome, this is something Mitty and I care deeply about and we’ll have no regrets.