By Wally Bobkiewicz, a member of the Rotary Club of Evanston, Illinois, USA
This year, our club has been working to enhance how we welcome and orient new members.
Through this effort, we learned of a resource available on shop.rotary.org — a New Member Welcome Kit containing just a few items, all of which are updated to reflect Rotary’s visual identity. This kit is intended to be supplemented with club-specific materials that highlight our membership and our impact in the community.
We are now using these kits. In addition, we give new members a printed photo roster of current members and a club brochure that we designed using Rotary’s Brand Center. The roster allows our new members to gain a better sense of who is in our club as they work to strengthen these personal relationships. The club brochure is something our new members are encouraged to pass on to prospective members in their personal or professional network.
We have also begun printing a sheet of mailing labels displaying our club logo (also developed in the Brand Center) and our meeting location and time. After reading each issue of The Rotarian, we invite our new (and existing) members to affix these labels over their mailing address on their monthly magazine, and drop it off at a public space (such as the doctor’s office or gym).
These small and simple steps are intended to help engage our members in promoting our club and Rotary while also emphasizing membership development is the responsibility of every member in our club.
We’ve grown our membership by more than 10 percent
Through the first six months of this Rotary year, we’ve grown our membership by more than 10 percent, with several more individuals already identified and interested in joining.
Our next step will be strengthening our new member orientation program. If you have any tips or ideas to share, please post them on the Membership Best Practices Discussion Group.
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