Polio eradication is the latest fashion trend in Brazil

130830_gabbyBy Gabriela Simionato Klein, public relations specialist

If you take a walk through the Iguatemi, a luxury shopping mall in São Paulo, you can expect to see prestigious brand-name garments from all over the world. But if you strolled through the mall in early August, you’d also have seen the familiar red, white and yellow of the End Polio Now logo on T-shirts in the display windows of Forum Tufi Duek.

The display coincided with a special party the Brazilian label hosted for top model Isabelli Fontana, one of the latest people to become a Rotary Ambassador for polio eradication. Continue reading

Spain rises to the top of World’s Biggest Commercial

Spanish Rotarians promote the World's Biggest Commercial and polio eradication.

Spanish Rotarians promote the World’s Biggest Commercial and polio eradication.

By Pablo Ruiz, Rotary Public Image coordinator for Spain and Portugal

As a Rotary public image coordinator, I have the responsibility to do whatever I can to increase the public’s awareness of Rotary and what we stand for. The goal is of course to  increase membership.

In Spain and Portugal, we have just under 8,000 Rotarians, and our resources are certainly limited. When we saw that Korean Rotarians were leading all countries in the number of photos uploaded to the World’s Biggest Commercial, we were inspired to action. We knew we had to come up with a strategy to increase our participation. Continue reading

Portugal takes part in World’s Biggest Commercial

Manuel Cordeiro's This Close picture for the World's Biggest Commercial.

Manuel Cordeiro’s This Close picture for the World’s Biggest Commercial.

By Manuel Cordeiro, member of the Rotary Club of Vila Real, Portugal

In January, I took on the responsibility of coordinating Portugal’s participation in the World´s Biggest Commercial video. After hearing from some fellow Rotarians, we followed a very simple strategy: involve the entire family of Rotary in this task. Continue reading

Koreans take part in World’s Biggest Commercial

Oh-Sin Kwon, Rotary Public Image Coordinator for Zone 9/10A Korea, makes the This Close gesture for the World's Biggest Commercial.

Oh-Sin Kwon, Rotary Public Image Coordinator for Zone 9/10A Korea, makes the This Close gesture for the World’s Biggest Commercial.

By Oh-Sin Kwon, Rotary Public Image Coordinator for Zone 9, 10A Korea

I was shocked, and a little ashamed, to learn in early December that only a handful of Korean Rotarians had taken part in the efforts to make The World’s Biggest Commercial. South Korea, home to more than 60,000 Rotarians, is a strong Rotary country and has contributed more than US$10 million annually to The Rotary Foundation in the last three years.

I knew I had to take steps immediately to reverse this situation. I share some of these here in the hope of inspiring other Rotarians to get involved, and get others involved, in this important campaign. Continue reading