Spain rises to the top of World’s Biggest Commercial

Spanish Rotarians promote the World's Biggest Commercial and polio eradication.

Spanish Rotarians promote the World’s Biggest Commercial and polio eradication.

By Pablo Ruiz, Rotary Public Image coordinator for Spain and Portugal

As a Rotary public image coordinator, I have the responsibility to do whatever I can to increase the public’s awareness of Rotary and what we stand for. The goal is of course to  increase membership.

In Spain and Portugal, we have just under 8,000 Rotarians, and our resources are certainly limited. When we saw that Korean Rotarians were leading all countries in the number of photos uploaded to the World’s Biggest Commercial, we were inspired to action. We knew we had to come up with a strategy to increase our participation. Continue reading