Why social media can’t be left to your PR director

A social media post is like a stone skipping across a pond. Each comment or retweet makes new ripples.

A social media post is like a stone skipping across a pond. Each comment or retweet makes new ripples.

By Kate McKenzie, Rotary Club of Randwick, New South Wales, Australia

I have often met Rotary leaders who have nodded thoughtfully when I have explained the benefits of social media and then said “I will get my PR director to do that.” Although it is important to have division of labor and leaders with the right skills concentrating on the right tasks, social media doesn’t work if it is the sole responsibility of one person alone. Continue reading

Using social media to show the lighter side of Rotary

One of Evan Burrell's selfies from the Rotary International Convention in Sydney.

One of Evan Burrell’s selfies from the Rotary International Convention in Sydney.

By Evan Burrell, a member of the Rotary E-Club of Greater Sydney

I like to present a lighter, more fun, more humorous side to Rotary on social media. I find it grabs people’s attention, member and non-member alike.

I come up with new, sometimes silly, ideas that inspire people and make them laugh — like using photo editing software to post a picture of Paul Harris taking a selfie, or posting a video of Past RI President Ron Burton dancing Gangnam Style, or posting an eye-catching image using #WeAreRotary. It’s all meant to get a response or reaction. Continue reading

Why we can’t afford to ignore social media

Interactors during a photo break at the Rotary Convention in Sydney, Australia.

Interactors during a photo break at the Rotary Convention in Sydney, Australia.

By Marilyn Axler, a member of the E-Club of South Jersey, and Rotary Global History Fellowship board member

I have been using social media to promote Rotary for three years now, posting on LinkedIn and other platforms to connect with others and share Rotary’s message. From time to time, I hear from members who are uncomfortable with social media. They say they feel it is invasive and they bring up concerns for privacy and safety.

Could it be that they are also afraid to embrace change? I agree the telephone is still the best way to communicate sometimes. But social media is clearly where it is at for younger people. Can we really afford to ignore the “new age of communications?” Continue reading

Funding a million polio vaccines through social media

World's Greatest Meal event.

World’s Greatest Meal event.

By Susanne Rea, past president of the Rotary Club of Cairns Sunrise, Queensland, Australia 

I was day dreaming on the couch one day after taking a new position as polio chair for my Rotary District, 9550 (Australia), when an idea hit me.

What if we held a social media driven event similar to the Rotary Global Swimarathon, only made it about meals and eating! The World’s Greatest Meal. I had worked with Paul Wilson on his excellent Facebook promotion of the swimming event, and was very impressed with what he and supporting Rotary members were able to accomplish for polio eradication. Continue reading

Using Facebook to promote Rotary

130828_wagner1By Erin Wagner, a member of the Rotary Club of Minneapolis South, Minnesota, USA

I am a product of Rotary’s youth programs, which taught me some amazing lessons. For example:

Open-Mindedness
A farm girl from Idaho, my youth exchange to France (2001-02) and the associated culture shock taught me to be aware of and question my assumptions, and to recognize that people are people all over the world. Continue reading

Cultivating a powerful social media presence

By Antoinette Tuscano, Rotary editorial staff

Social media has been a powerful tool in spreading Rotary’s message. When BigMarker conducted a survey this summer of which nonprofits in the Chicago market had made the biggest impact on social media, Rotary came out on top in our use of Twitter and Facebook (231,000 Facebook likes and 204,000 Twitter followers), second in use of all social media in the Chicago area, and 20th in the United States.

I was approached by BigMarker to answer a few questions for their blog on what it took to cultivate our social media presence. Here’s a bit of what I shared. You can see the full article here. Continue reading