Roundup: Must-read posts of the month

By Rotary Voices staff

Here are some of our favorite blog posts from the past month, which focus on the transforming power of Rotary Youth Exchanges, the good work being done by Rotary Scholars around the world, and how to make the most of social media.

Share a link to your favorite blog post in the comments section below.

Treating your club like a start-up business

Elaine Lytle at a school in the Philippines her club is supporting through a service project.

Elaine Lytle, second from left, at a school in the Philippines her club is supporting through a service project.

By Elaine Lytle, Rotary Club of Como-Jannali, New South Wales, Australia

As a small Rotary club, we were on the road to extinction when we decided to hold a series of meetings as a whole club. We reviewed the usual list of strengths and weaknesses, action plans, and brainstorming ideas that we have done in the past with no real follow up.

But what really made a difference was when we looked in depth at the new means of communication and technologies available to us. One of our members is a financial consultant and another an accountant and we had them lead a session on approaching our club like it was a start-up business. Continue reading

Why social media can’t be left to your PR director

A social media post is like a stone skipping across a pond. Each comment or retweet makes new ripples.

A social media post is like a stone skipping across a pond. Each comment or retweet makes new ripples.

By Kate McKenzie, Rotary Club of Randwick, New South Wales, Australia

I have often met Rotary leaders who have nodded thoughtfully when I have explained the benefits of social media and then said “I will get my PR director to do that.” Although it is important to have division of labor and leaders with the right skills concentrating on the right tasks, social media doesn’t work if it is the sole responsibility of one person alone. Continue reading

Using social media to show the lighter side of Rotary

One of Evan Burrell's selfies from the Rotary International Convention in Sydney.

One of Evan Burrell’s selfies from the Rotary International Convention in Sydney.

By Evan Burrell, a member of the Rotary E-Club of Greater Sydney

I like to present a lighter, more fun, more humorous side to Rotary on social media. I find it grabs people’s attention, member and non-member alike.

I come up with new, sometimes silly, ideas that inspire people and make them laugh — like using photo editing software to post a picture of Paul Harris taking a selfie, or posting a video of Past RI President Ron Burton dancing Gangnam Style, or posting an eye-catching image using #WeAreRotary. It’s all meant to get a response or reaction. Continue reading

Why we can’t afford to ignore social media

Interactors during a photo break at the Rotary Convention in Sydney, Australia.

Interactors during a photo break at the Rotary Convention in Sydney, Australia.

By Marilyn Axler, a member of the E-Club of South Jersey, and Rotary Global History Fellowship board member

I have been using social media to promote Rotary for three years now, posting on LinkedIn and other platforms to connect with others and share Rotary’s message. From time to time, I hear from members who are uncomfortable with social media. They say they feel it is invasive and they bring up concerns for privacy and safety.

Could it be that they are also afraid to embrace change? I agree the telephone is still the best way to communicate sometimes. But social media is clearly where it is at for younger people. Can we really afford to ignore the “new age of communications?” Continue reading

Using Facebook to promote Rotary

130828_wagner1By Erin Wagner, a member of the Rotary Club of Minneapolis South, Minnesota, USA

I am a product of Rotary’s youth programs, which taught me some amazing lessons. For example:

Open-Mindedness
A farm girl from Idaho, my youth exchange to France (2001-02) and the associated culture shock taught me to be aware of and question my assumptions, and to recognize that people are people all over the world. Continue reading