How to tell your Rotary story

Roy Gandy, left, members of the Rotary Club of Madison, Georgia, and volunteers stand by a ramp they built for a 47-year-old woman who had suffered a severe stroke in January.

Roy Gandy, left, and volunteers stand by a ramp they built for a 47-year-old woman who suffered a severe stroke in January.

By Antoinette Tuscano, Rotary International staff

As manager of Rotary International’s social media channels, I’ve heard from Rotary members who say they don’t have a good story to tell about their club. But everyone has a story to tell. And I’ve heard some good ones from Rotarians.

You might look at a ramp outside of a house, and just see a wooden ramp. I see a lot of heart – as well as a way to help attract members and donations to a Rotary club. Continue reading

Embracing the true potential of Rotary

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A well donated by the Rotary Club of Buffalo Sunrise and partnering clubs to benefit Kitenga in Tanzania.

By Mara B. Huber, PhD, past president of the Rotary Club of Buffalo-Sunrise, New York, USA

I am not a joiner. On the contrary, I have gone to great lengths to avoid all groups with official names and rules. I have zero interest in badges or titles or joining committees. And the words “fellowship” and “oath” evoke a reflexive need to escape and hide.

And yet I am a Rotarian, and amazingly, a very enthusiastic and proud one. What draws me to Rotary? Continue reading

How do you get End Polio Now ads in Brazilian media? Just ask!

140205_nettoBy Marcos Netto, a member of the Rotary Club of Canoas-Industrial, Rio Grande do Sul, Brazil

When I first saw the End Polio Now campaign, I fell for it right away. It was my chance to work for a great cause. But even with all my efforts in participating and spreading the word about the World´s Biggest Commercial, I knew I could do more. Continue reading

Partner with others to tell Rotary’s story

Richmond residents read about a service project during the Rotary Club of Richmond Sunset's Winter Wonderland.

Richmond residents read about a service project during the Rotary Club of Richmond Sunset’s Winter Wonderland.

By Penny Offer, Rotary Public Image Coordinator and member of the Rotary Club of Ladner (Delta), British Columbia

Every year in Richmond, British Columbia, thousands of people stream through the atrium of City Hall to mingle among beautifully decorated Christmas trees, enjoy some holiday cheer, and learn how local Rotary members are making a difference in the community and around the world.

The Winter Wonderland event, held for the past 13 years by the Rotary Club of Richmond Sunset, is a spectacular example of what you can accomplish when you partner with other businesses and Continue reading

Three reasons to strengthen Rotary’s image

131008_jonesBy Jennifer Jones, a member of the RI Communications Committee

Over the past two years, Rotary has undertaken an unprecedented amount of research to study the effectiveness of how we communicate with each other and also to look at perceptions about the organization from the community at large.

What’s likely not surprising is that we determined we have all of the strengths necessary for greatness in our second century of service. However, when we looked at awareness about our organization in the greater public arena, they quite simply don’t know about us. It is very easy to ask the question – how can this be true? Continue reading

Seeking a world record for longest clothesline

The shirts strung out on cable between pontoon boats.

The shirts strung out on cable between pontoon boats.

By Elsa Venter, past president of the Rotary Club of Vanderbijlpark, South Africa

More than 6,700 shirts fluttered in the breeze on the Vaal River, suspended from three-miles of cable that zigzagged back and forth between floating pontoons. It was an amazing sight, and one we hoped would earn a world record for longest clothesline stretched across a river. Continue reading

Invite the media to join your next international project

Vince Dooley, former University of Georgia head football coach and athletic director, with children in Honduras during a Rotary service project. Photo courtesy Rotary Club of Atlanta

Vince Dooley, former University of Georgia head football coach and athletic director, with children in Honduras during a Rotary service project. Photo courtesy Rotary Club of Atlanta

By Bob Hope, a member of the Rotary club of Atlanta, Georgia, USA

I am a longtime veteran of the public relations business in New York and Atlanta and a member of the Rotary Club of Atlanta. For the past 17 years, I have organized a group of business leaders who travel to rural Honduras to work on schools and medical clinics as well as in small mountain villages. Our efforts in Honduras have been supported generously by The Continue reading