How to tell your Rotary story

Roy Gandy, left, members of the Rotary Club of Madison, Georgia, and volunteers stand by a ramp they built for a 47-year-old woman who had suffered a severe stroke in January.

Roy Gandy, left, and volunteers stand by a ramp they built for a 47-year-old woman who suffered a severe stroke in January.

By Antoinette Tuscano, Rotary International staff

As manager of Rotary International’s social media channels, I’ve heard from Rotary members who say they don’t have a good story to tell about their club. But everyone has a story to tell. And I’ve heard some good ones from Rotarians.

You might look at a ramp outside of a house, and just see a wooden ramp. I see a lot of heart – as well as a way to help attract members and donations to a Rotary club. Continue reading

Invite the media to join your next international project

Vince Dooley, former University of Georgia head football coach and athletic director, with children in Honduras during a Rotary service project. Photo courtesy Rotary Club of Atlanta

Vince Dooley, former University of Georgia head football coach and athletic director, with children in Honduras during a Rotary service project. Photo courtesy Rotary Club of Atlanta

By Bob Hope, a member of the Rotary club of Atlanta, Georgia, USA

I am a longtime veteran of the public relations business in New York and Atlanta and a member of the Rotary Club of Atlanta. For the past 17 years, I have organized a group of business leaders who travel to rural Honduras to work on schools and medical clinics as well as in small mountain villages. Our efforts in Honduras have been supported generously by The Continue reading

How do you get free ad space for Rotary?

A digital billboard advertises Rotary near the George Massey Tunnel in Vancouver, Canada.

A digital billboard advertises Rotary near the George Massey Tunnel in Vancouver, Canada.

By Penny Offer, Rotary Public Image Coordinator for Zone 24

Have you noticed how digital flat screen signs are popping up in banks, fast-food outlets, airports, sports areas and numerous other locations? They are replacing traditional fixed printed billboards on highways. This new media offers opportunities for Rotary.

In August, the Rotary Club of Ladner (Delta) in suburban Vancouver, British Columbia, Canada, invited a sales rep from one of the major digital billboard companies as a speaker at a regular meeting of the club. At the end of his presentation he was asked if he would give comp space to Rotary, and he quickly agreed. Continue reading