By Kurt Sipolski, freelance writer, polio survivor, and resident of Palm Desert, California, USA
Years ago, I founded and published a magazine for homeowners and designers, San Francisco Gentry magazine.
It was easy to target advertisers. While homeowners don’t necessarily eat out more than renters, they sure as heck hire builders and landscapers more often.
One time, I called a fire contractor to sell him an ad. I had used him when an apartment in a building I owned caught fire. After refreshing his memory of who I was, he replied, “Oh, I remember. You’re the cripple.” Continue reading